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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

Make sure you follow up with them every once in awhile through emails or social media posts reminding them of your cause and asking if there’s anything new going on in their lives (hint: this can lead into asking for another donation). You can’t help but notice the negative headlines this year.

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Bait your hook with just a hint of what’s to come, and hope your reader feels compelled to read the whole thing.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. . Don’t distract them! Mail and phone options can be placed elsewhere. 3. Be sure it’s secure.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) You’ll drive users here across your campaigns, so you’ll want to ensure your nonprofit comes across as trustworthy and knowledgeable. 5) Test different headlines and descriptions with RSAs.

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