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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

We want them to share content, we want them to feel really connected to their impact and we want them to represent that to all their friends and family.”. What makes charity: water’s stories so powerful is the use of impactful images and stunning video combined with a very personal, candid style of writing.

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Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

These articles tend to portray museums as Big Brother, aggressively tracking visitors'' actions and interests across their visit. Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " I don''t think so.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Or, you can promote educational content related to the positive impact of participating in these programs. Track marketing performance. Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Set up valid conversion tracking.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Is our board on track for the public phase? Hint: Don’t make them scroll through their inboxes—more on that below!)