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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text! A snowflake stamp. “So So it begins,” you think. Season’s greetings to our friends and family!!! ”

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The image hints at the safety precautions, camaraderie, and good feeling of giving back that others can expect to find if they serve with The Mission Continues.

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A Mind on Design: Things to Avoid When Building a WordPress Blog

Byte Technology

So use ample white space (it will help your headlines and any imagery stand out better) and put the less important stuff on a linked-to page. Remember that you want visitors to focus on the words, and a junked-up and cluttered site is a big turn off, especially in respect to sidebars. are all topics you should avoid divulging.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

Make sure you follow up with them every once in awhile through emails or social media posts reminding them of your cause and asking if there’s anything new going on in their lives (hint: this can lead into asking for another donation). You can’t help but notice the negative headlines this year.

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Bait your hook with just a hint of what’s to come, and hope your reader feels compelled to read the whole thing.

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Engagement Tools to Prepare Your Board for a Capital Campaign

sgEngage

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. Test out different headlines and descriptions to create more effective ads.

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