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We know our friends over at the Red Cross have been expertly using social media for disaster response for years now, but this weekend, with Hurricane Irene set to touch down all along the east coast, we saw many other organizations and government entities reaching out via social media, as well.
The charitable sector fills many roles in American life. Marine Corps, Wood organized a team of veterans and doctors to head to Haiti following the devastating earthquake. Just FYI, when a hurricane blew Homestead, Florida, pretty much the only thing left standing was the homes built by Habitat for Humanity.
On January 12, 2010, I didn't personally experience the major earthquake that hit Haiti, but I was forever changed by it. In the midst of the viral Text HAITI to 90999 message, we saw the emergence of what we're calling emergency social data, or #crisisdata. Melissa Eliott was heavily involved in the Haiti relief effort as a volunteer.
World Central Kitchen was founded by chef and activist José Andres in the aftermath of the 2010 earthquake in Haiti. After the 2010 earthquake in Haiti, our founder José felt compelled by the news and flew down. It opened up the question of what roles chefs can play in international development. million meals!
In 2005, that changed: when Hurricane Katrina hit, technology for disaster response made the leap from field workers to those affected. Geolocation tools like Ushahidi and data collaboration tools like Sahana were used in Haiti to help responders. Data emerged as the most important asset to any disaster response.
While most of our jobs don''t involve leading a tour of Marines through an ambush, or rushing into a relief zone just decimated by a hurricane, in today''s fast-paced, hyper-competitive business environment, we are ALL on the front lines, says Wood. Wood : Football taught me a lot about the power of understanding roles.
Hijack your homepage to make Haiti the focus if it is a significant fundraising effort. Include a clear description in news articles and relevant forms of the role your organization will play in the relief effort. Particularly note any past work in Haiti or any teams already on the ground.
But also, when people are in need -- like after Hurricane Katrina, when people relocated to the different cities and stadiums -- local Freecycle members in all these areas were able to go in and work with the Red Cross to get people signed up who had just been relocated to whatever city it was.
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