Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years.

Retention 88

Retention Donor Guide Rate 88

Qgiv

SEPTEMBER 4, 2024

It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money. This can be accomplished through various methods, such as direct mail, email campaigns, phone calls, or in-person meetings. How does the donor life cycle help nonprofits?

Donor 52

Donor Guide Retention History 52

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program.

Gift 103

Gift Raise Guide Relationship 103

Bloomerang

AUGUST 30, 2023

In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Track donors’ engagement histories, such as the date of their first donation, events they’ve attended, and volunteer opportunities they’ve participated in. This resource was made for nonprofits like yours!

Software 93

Software Guide Fundraising Platform 93

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate.

Analysis 52

Analysis Guide Nonprofit Retention 52

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. As this gets to become a regular practice, you’ll see your open rates climb. How are you making your donor feel?

email 69

email Storytelling Newsletter Nonprofit 69

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Promote text-to-give opportunities Spotlight your text-to-donate opportunities using your blog posts, social media posts, and even in your direct mail communications. Ability to reach new supporters.

Mobile 57

Mobile Guide Giving Fundraising 57

Get Fully Funded

MAY 9, 2022

The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. Don’t spend time tracking a data point that isn’t informative.

Marketing 69

Marketing Guide Metrics Nonprofit 69

sgEngage

NOVEMBER 20, 2023

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? You might even have another job to do in its entirety.

Data 103

Data Giving Work Test 103

AccelEvents

JULY 6, 2021

To help, we’ve developed this concise guide to promoting your next online event: How to Plan Your Next In-Person or Hybrid Event. Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. Setting Up Event Analytics and Integrations To Track Your Event Promotion. Do Your Research.

Guide 95

Guide Virtual Registration Marketing 95

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! When they donate. How much they donate.

Digital 75

Digital Marketing Donor Channel 75

sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

Tools 95

Tools Donor Fundraising Survey 95

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. Major gifts.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate Social Media ROI 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM.

Profile 94

Profile Nonprofit Software Donor 94

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Learn more about this and how to create the fundraising goal that’s right for you in our guide. Download your #GivingTuesday planning guide. Be specific.

Guide 76

Guide Giving Campaign Social Media 76

Neon CRM

NOVEMBER 17, 2023

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Fundraising Nonprofit Event Planning: A 12-Step Guide to Success 34 min read Read Now 3. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofits Source

JULY 2, 2024

Or a broader segment of mid-level and major donors with track records of attending events? Your direct mail efforts should be smaller in scope due to cost, so segmentation is especially key. Focus on those prospects who are most likely to engage with direct mail or who haven’t responded to digital content in the past.

Marketing 52

Marketing Strategy Registration Channel 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips.

Guide 93

Guide Virtual Registration Platform 93

Greater Giving

JULY 18, 2023

To help, we’ve put together this guide to break down your donor data management into actionable items. Here’s what you can expect in this guide: Gather relevant donor data. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

Retention 74

Retention Donor Online Rate 74

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. The features of GoFundMe’s nonprofit software include: Easy sharing Donation tracking Leadership board Fundraising photos Pricing GoFundMe charges a processing fee of 2.2% + $0.30 per donation.

Software 98

Software Effective Nonprofit Collaboration 98

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Getting Started Guide. First Assignment and Feedback.

email 52

email Service Marketing Metrics 52

Bloomerang

SEPTEMBER 27, 2024

This guide will explain how the process works and ways to optimize your campaigns using text-to-give platforms. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Campaign reports to track progress and adjust your approach as needed.

Platform 57

Platform Mobile Giving Pledge 57

Bloomerang

MAY 10, 2022

In this guide to donor stewardship, we’ll review what your organization needs to know and do to build authentic, long-lasting relationships with donors. Your donor retention rate measures how many donors continue to give to your organization over time. Direct mail. Track your donor outreach using your donor database.

Relationship 99

Relationship Donor Build Tips 99

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). per transaction. The ACH fee is 0.8% + $0.30 per transaction. per transaction 7.

Process 88

Process Paypal Method Nonprofit 88

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. It includes both your appeals and general communications and their actions and responses.

Data 99

Data Gift Relationship Interaction 99

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails.

Group 204

Group Practice Mobile Nonprofit 204

Get Fully Funded

OCTOBER 7, 2021

Use your CRM to track relationships with supporters. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Direct mail. Traditional mail does still have a place in advocacy campaigns. Bill tracking software.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Monitor Your Charity Ratings and Reviews.

Donation 219

Donation Practice Mail Newsletter 219

DipJar

AUGUST 6, 2021

In this guide, we’ll review the essential elements of a strong volunteer management program, including: . With these guiding principles, you’ll be able to craft a program that addresses your organization’s unique needs and offers volunteers a rewarding experience. Track volunteers’ hours. Volunteer Recruitment.

Volunteer 98

Volunteer Program Management Retention 98

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

JULY 2, 2024

According to Double the Donation’s marketing guide , QR codes can be especially useful in direct mail marketing since they’re powerful, unique calls to action. According to Snowball’s auction software guide, the more straightforward the bidding experience, the more money you’ll raise for your cause.

Raise 59

Raise Donation Registration Instruction 59