Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging
Bloomerang
JULY 26, 2021
Is it easy to join your mailing list? A good ratio is three or four non-ask (cultivation) emails for each one with an ask (solicitation). When sending emails, personalize them as much as possible to secure higher open and conversion rates. Personalized emails have an average open rate of 18.8%, which is 5.7% If so, how?
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