Bloomerang

AUGUST 17, 2021

You won’t know if your event is a success unless you know which metrics to track. Remember, you’re going to need to reach out to people and organizations, wait for their response, and then wait for the item to be mailed to you or picked up by a staff member or volunteer. Play to people’s strengths and interests.

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Tips Guide Fundraising Raise 121

DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. You don’t have a clear system for tracking metrics such as donor retention rates. Where does your nonprofit struggle?

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Analysis Guide Nonprofit Retention 52

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. Prioritize Using a Fundraising Plan.

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Calendar Template Guide Fundraising 98

sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

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Tools Donor Fundraising Survey 95

Nonprofits Source

JULY 2, 2024

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Or a broader segment of mid-level and major donors with track records of attending events? Your direct mail efforts should be smaller in scope due to cost, so segmentation is especially key. Its audience. Its timeframe.

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Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Instead, the UTM tags are snippets of code added to a URL to let you track where a user followed a link to your site.

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email Marketing Test Mail 104

Greater Giving

MARCH 12, 2024

You can also keep track of revenue and expenses within the Greater Giving System. Monitor progress, track key metrics, and be prepared to adapt your strategies as needed. ” Financial Roadmap: Creating a Budget Develop a realistic budget that outlines all event-related expenses (e.g., ticket sales, sponsorships).

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Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making.

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Strategy Develop Fundraising Nonprofit 107

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Fundraising Nonprofit Event Planning: A 12-Step Guide to Success 34 min read Read Now 3.

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Strategy Measure Social Media Metrics 98

Pamela Grow

MARCH 7, 2024

Storytelling Email As in all donor comms — including your emails — let storytelling guide you. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Think of it as a two to three line thank you update.

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email Storytelling Newsletter Nonprofit 69

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. That’s the lowest rate since the Fundraising Effectiveness Project started tracking retention data. What Is Donor Retention Rate?

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Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM.

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Profile Nonprofit Software Donor 94

Achieve

DECEMBER 8, 2022

Track engagement and follow up. You can even add a QR code to direct mail that leads to your organization’s account. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Track engagement and follow up. . Donorly’s fundraising strategy guide.

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CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Is it best to create a monetary goal or one based on impact metrics? Download your #GivingTuesday planning guide. How has COVID impacted your organization?

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Guide Giving Campaign Social Media 76

Allegiance Group

JUNE 13, 2024

Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data. Your organization should already be using each of these to guide its decisions.

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Marketing Analysis Nonprofit Audience 52

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Don’t forget to include clear calls-to-action that guide recipients on the next steps they can take to support your cause. Getting Started Guide. Track Click-Through Rates (CTR).

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Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. In fact, 67% of nonprofits use a CRM. Analyze data for informed decisions.

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Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. According to Double the Donation’s guide to donor data , this information can give you insight into donors’ backgrounds and motivations. Text, email, direct mail?

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Marketing Support Demographics Nonprofit 52

AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips.

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Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Useful metrics vary by organization and mission.

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Data Metrics Nonprofit Analysis 69

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics.

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Get Fully Funded

JULY 2, 2024

According to Double the Donation’s marketing guide , QR codes can be especially useful in direct mail marketing since they’re powerful, unique calls to action. According to Snowball’s auction software guide, the more straightforward the bidding experience, the more money you’ll raise for your cause.

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NonProfit Hub

NOVEMBER 26, 2020

It’s probably one of the most critical metrics you should be studying in 2021. . Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future. Start tracking your retention rates.

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Retention Donor Online Rate 74

Greater Giving

MAY 25, 2022

This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. According to Getting Attention’s guide to Google Ad Grants , the program “gives eligible nonprofits $10,000 in free advertising credits every month. These recommendations include: 1.

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ROI Marketing Strategy Sponsor 81

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Conduct a data append.

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Audience Marketing Student Social Media 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Social Media Social Media Tech 254

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Next, create 12 columns for the 12 months.

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. Your open rate is, of course, one of the most important metrics you’ll want to track. But what about reach?

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Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Bloomerang

AUGUST 23, 2023

They also enable your nonprofit to manage donor information and track fundraising progress using reporting tools. For more information about peer-to-peer fundraising and the software buying process, review these additional resources: Peer-to-Peer Fundraising: The Ultimate Guide for Success. Let’s get started!

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Platform Giving Fundraising Software 85

Bloomerang

MAY 10, 2022

In this guide to donor stewardship, we’ll review what your organization needs to know and do to build authentic, long-lasting relationships with donors. This can include grouping donations received through peer-to-peer fundraisers, monthly giving programs, online donation forms, mail-in contributions, etc. Direct mail.

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Relationship Donor Build Tips 99

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Along the way, it’s key to track and analyze your campaign’s performance data. Learn more in this guide.

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Fund Donor Strategy Search 52

Bloomerang

MAY 26, 2022

That’s what this guide will cover — how to choose suggested donation amounts and leverage this feature effectively throughout your fundraising campaigns and marketing outreach. Use these giving suggestions throughout your email, direct mail, online, and in-person outreach for maximum impact. But you have to do it the right way.

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Donation Donor Gift Nonprofit 75

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

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Software Tools Management Registration 52

DipJar

SEPTEMBER 12, 2022

Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Acquire new donors. Deepen support .

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Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

JANUARY 10, 2022

Join Grant Republic for a free webinar on May 3 that will provide an overview of the Google Ad Grants program and guide your nonprofit through important areas, such as eligibility requirements, potential uses of Google Ad Grants, the application process, and how to remain compliant in the program month after month. <<

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Nonprofits Source

APRIL 15, 2024

360MatchPro’s guide to corporate philanthropy explains that businesses can provide support in a variety of ways, such as sponsoring your event, providing in-kind donations, or even offering to match your donations. Use direct mail, email, social media, and other channels to reach and engage donors.

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