Bloomerang

AUGUST 30, 2023

In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Our buyer’s guide can help!

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DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. You don’t have a clear system for tracking metrics such as donor retention rates. The post How to Conduct a Nonprofit SWOT Analysis: A Complete Guide appeared first on DipJar.

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Analysis Guide Nonprofit Retention 52

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. Consult the metrics for every site and write down three things you can do to grow your metrics.

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Marketing Guide Metrics Nonprofit 69

Bloomerang

AUGUST 17, 2021

You won’t know if your event is a success unless you know which metrics to track. Remember, you’re going to need to reach out to people and organizations, wait for their response, and then wait for the item to be mailed to you or picked up by a staff member or volunteer. Play to people’s strengths and interests.

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CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. Want step-by-step guidance for building out your Fundraising Planning Guide and Calendar Worksheet? These strategies should also have specific metrics and/or KPIs associated with them to measure their success.

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Calendar Template Guide Fundraising 98

Candid

AUGUST 18, 2021

This quick guide will review the essentials. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . How AI for Nonprofits Works.

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CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Is it best to create a monetary goal or one based on impact metrics? Download your #GivingTuesday planning guide. How has COVID impacted your organization?

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Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. The Nonprofit Organization’s Guide to Email Marketing. Download Guide. Email Opens + User IPs.

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sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

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Tools Donor Fundraising Survey 93

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Fundraising Nonprofit Event Planning: A 12-Step Guide to Success 34 min read Read Now 3.

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Achieve

FEBRUARY 16, 2024

Once the event has wrapped up, update your corporate partner on the following: Event metrics , including how much was raised and how many people were in attendance. Explain how their support made an impact and how you’ll use the donations raised to power change in your community.

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DNL OmniMedia

DECEMBER 15, 2020

In this guide, we’re going to focus on one of those outlets in particular: email. Finally, its predictable and repeatable impression metrics allow organizations to put their resources behind a “sure thing.”. First, you’ll want this email to be shorter than direct mail fundraising letters as the digital attention span is shorter.

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Pamela Grow

OCTOBER 30, 2023

In this guide, we’ll explore how you can to leverage this data and grow your monthly giving program: Determine your objectives. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Analytics Data Giving Metrics 52

Pamela Grow

MARCH 7, 2024

Storytelling Email As in all donor comms — including your emails — let storytelling guide you. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Think of it as a two to three line thank you update.

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email Storytelling Newsletter Nonprofit 69

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Conduct a data append.

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Allegiance Group

JUNE 13, 2024

Your organization should already be using each of these to guide its decisions. This central theme should be represented in each individual component you launch, from social media posts to direct mail. Measurement and Evaluation Guidelines To know whether your campaign was a success, you’ll need to track metrics related to your goal.

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Marketing Analysis Nonprofit Audience 52

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making.

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Greater Giving

MARCH 12, 2024

Monitor progress, track key metrics, and be prepared to adapt your strategies as needed. Example: * 3 months before: Complete the design and printing of your formal event invitation. * 1 month before: Meet with your volunteer committee to review list of those volunteering on event night. . *

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Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. Be sure your online donation forms and direct mail reply forms give an opportunity for a recurring gift. . What Is Donor Retention Rate?

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Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. According to Double the Donation’s guide to donor data , this information can give you insight into donors’ backgrounds and motivations. Text, email, direct mail?

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Marketing Support Demographics Nonprofit 52

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Useful metrics vary by organization and mission.

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Data Metrics Nonprofit Analysis 69

Achieve

DECEMBER 8, 2022

You can even add a QR code to direct mail that leads to your organization’s account. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Lastly, keep track of your engagement metrics and use them to inform your next steps. Donorly’s fundraising strategy guide.

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AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . Brands and event marketers may think the audience is after one thing, but attendance metrics indicate they were after something else entirely.

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Cloud 4 Good

DECEMBER 7, 2021

Additional connectors can support bringing in data from other sources, such as your accounting system, digital marketing tool, direct mail toolset, and/or other repositories of data that you maintain. . eBook: Your Guide to Migrating from Raiser’s Edge to Salesforce . You May Also Enjoy: Video: Tableau for Advancement .

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Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Don’t forget to include clear calls-to-action that guide recipients on the next steps they can take to support your cause. Getting Started Guide. First Assignment and Feedback. Monitor Open Rates.

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email Service Marketing Metrics 52

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Next, create 12 columns for the 12 months.

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DNL OmniMedia

MAY 25, 2022

In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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Top Nonprofits

AUGUST 17, 2021

Check out the Dataro guide to fundraising analytics for a deeper dive into the types of data that come into play during this process. These predictive scores and metrics can then directly guide your fundraising strategies, pointing you straight to the individual donors who’ll be most likely to take your target action.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. So to gauge effectiveness look at the following metrics. Must-know metrics. This metric speaks to the effectiveness of your ad and your ability to target your desired audience. Direct mail tips. A lot of that information can be really confusing. The basics.

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Practice Marketing Fundraising Social Media 52

Greater Giving

MAY 25, 2022

This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. According to Getting Attention’s guide to Google Ad Grants , the program “gives eligible nonprofits $10,000 in free advertising credits every month. These recommendations include: 1.

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ROI Marketing Strategy Sponsor 81

sgEngage

APRIL 10, 2023

Test run Facebook fundraising for other campaigns and create a guide of fundraising best practices your volunteer fundraisers can use. Figure out these details early on so you can finalize your style guide and roll it out across your team well ahead of Giving Tuesday. Your website. Get a head start on prospect research.

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Demographics Retention Donor Research 79

Bloomerang

AUGUST 28, 2023

In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Use this buyer’s guide to help make your choice.

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Profile Software Nonprofit Donor 92

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. Use email automation alongside other channels like social media, text, and direct mail to get the best results.

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Relationship email Donor Wisconsin 59

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. Your open rate is, of course, one of the most important metrics you’ll want to track. But what about reach?

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