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It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. United to End Genocide (UEG), a group with only four staff members, was paying attention to the conflict in Yemen last year. What You Need To Make Social Listening Actionable.
A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does. Choose an engaging photo or group of photos for your donation page.
For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign.
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