grist.org: Measuring Along the Ladder of Engagement
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.
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