Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

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ROI Learning Social Media Reflection 92

Kindful

JULY 8, 2021

To get better at understanding the trust cost of an event, you need to evaluate the event’s return on investment (ROI). . A simple formula to evaluate your event ROI is: . Beware: Grants can be just as costly as special events. . Grants can prove just as addictive and time-consuming. What could we do instead? .

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Grant Money Strategy Evaluation 104

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Finance plays a crucial role in building a sustainable and scalable funding strategy.

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Professional Fund Model Build 97

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

Classy

AUGUST 11, 2021

From grant applications to applying for the Classy Awards , your job likely entails digging for critical insights that showcase your nonprofit in its best light. Make your life easier by jumping back into the grant applications or other documentation you’ve recently dedicated a lot of time to. Get Smart About Reusing Key Information.

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ROI Fundraising Time Template 109

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Pause these on your Ad Grant account.

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Grant Google Guide Management 92

Nonprofit Tech for Good

MARCH 2, 2010

The News Feed > Most Recent is enough to keep your Facebook ROI (Return on Investment) consistent. Facebook should launch a Facebook Ads Grant Program for Nonprofit Organizations. I have created a new Facebook Page called Call to Action: Launch an Ads Grants Program for Nonprofits. It’s time. It’s profitable.

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Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. This monthly grant of $10,000 in ad spending allows mission-based organizations to increase their online visibility and share their cause. When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI).

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ROI Google Nonprofit Grant 52

Nonprofit Tech for Good

MAY 31, 2020

Don’t be afraid to reach out to event sponsors, grant funders and major donors to see if they’d be willing to work with you on how unspent funds are allocated, such as event table sponsorships. Although this has been a big hit to our traditional operations, it has granted us the opportunity to strengthen our communications work!

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Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Finally, you must measure ROI.

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Social Media Foundation Media Examples 189

Amy Sample Ward

MARCH 2, 2011

CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation.

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Web Plugin Social Media Influence 123

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. As for ROI—well, they are starting to think more about it, but feel that learning and shared learning is the most valuable return on investment. View more presentations from Beth Kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2011

Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. So, when I heard about this grant program, I just couldn’t resist having a guest post about it. This year’s Heart & Soul grant program , put on by the CTK Foundation Fund, is designed to do just that.

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Contest Nonprofit Grant Award 102

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Social Organization 235

Neon CRM

APRIL 10, 2025

If your nonprofit relies on grants, you know how hard it can be to keep all the different phases of the grant management process on track at once. Thats why finding the right grant management software solution is such a crucial step for nonprofits looking to build a sustainable grant strategy. Lets get started!

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Grant Software Management Guide 52

sgEngage

JULY 22, 2024

Each piece of your revenue pie needs to be well managed, clearly forecasted, and carefully monitored for ROI. Don’t tie your income to a single economic driver, such as government grants or major donors. You also need to calculate the ROI of each program and revenue source. And you need a plan B and C for each one.

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Arts Culture Stream Management 96

Amy Sample Ward

MAY 14, 2009

They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. And they’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment."

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The Fundraising Authority

DECEMBER 22, 2020

The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Ask for Referrals. Even within a singular tactic diversification is key.

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Effective Fundraising Profit Donor 208

Amy Sample Ward

AUGUST 23, 2011

"The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding. . 'What I’m going to talk about today, are some of the network properties and social principles behind some popular social platforms.

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Web New York City Map Library 135

The Modern Nonprofit

FEBRUARY 15, 2022

In this resource, we’ll guide you through how to holistically evaluate ROI, including direct and indirect costs and savings, how long it will take to get a return, and tying it all back to the goals of your team to make a powerful case for change. Reduction of time spent on grant reports. STEP 2: Making your case WITH ROI.

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Project Guide Tech ROI 98

Pamela Grow

JULY 10, 2024

Taking precedence — for instance — over grants or business support. One that includes realistic goals for grants and corporate support, individual support, program support, and events. When it comes to foundation grants, stay on top of your research. How are you measuring ROI? But what’s missing in GivingUSA is YOU.

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Nonprofit Foundation Donor Retention 111

.orgSource

JULY 25, 2023

Granted, without any information beyond what it could find in its electronic domain, the results were basic. I can imagine creating a report that would wrap all the data from web analytics, social media, e-mail campaigns, member acquisition, and ROI into one package. But they were an impressive starting point.

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Marketing Team Build Social Media 221

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

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Nonprofit Social Media ROI Measure 102

Whole Whale

JANUARY 26, 2022

Hint: SEO will be the best value over time followed by the Google Ad Grant. Turn on or tune-up the Google Ad Grant The Google Ad Grant gives $10k per month in free search ads and only about 10% of nonprofits are maximizing this asset. Plan for two sources of traffic: stuff you pay for (ads), stuff you earn (social/referral/SEO).

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Americorp Train Training Digital 98

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.

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Social Media Media Social Nonprofit 100

AFP Blog

AUGUST 22, 2011

ROI and the Impact of Social CRM — SocialFish : ROI and the Impact of Social CRM [NEW WHITE PAPER]. by Maddie Grant on August 22, 2011 3 inShare. Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. Our latest white paper is out! This paper is the second in our Social CRM series.

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ROI Impact Social Associations 32

sgEngage

DECEMBER 20, 2023

Tip 1: Categorize your revenue types, such as fundraising, grants, and earned income. With these two numbers, you can identify the ROI for each channel. Make Sure You’re Ready for Your Next Government Grant Government grants are a great addition to any nonprofit’s balance sheet. Identify the top line for each channel.

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Foundation Build Nonprofit Grant 104

Bloomerang

OCTOBER 30, 2023

Increase return on investment (ROI) for your fundraising more cost-effectively Studies have shown that it can cost six to seven times as much to attract a new customer than to retain an existing one. This creates a better ROI for a nonprofit’s efforts, addressing organizational complexity to ensure more seamless growth.

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Database Volunteer Donor ROI 105

TechCrunch

JANUARY 13, 2023

Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy. It’s easy to take for granted, but securing financing begins with a business plan. Not all capital providers are equal, so seeking financing isn’t just about securing capital.

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Fund Business Tips ROI 94

The Modern Nonprofit

JANUARY 16, 2024

Their “Major Donor Experience”—a three-and-a-half day vision-casting weekend, boasts a 5:1 ROI and 74% conversion rate. GRANT FINDING Instrumentl Looking and applying for grants is a daunting process. From private and corporate grants to federal and state funding opportunities, you can search for grants by field or location.

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Social Media Platform Websites Grant 105

Connection Cafe

FEBRUARY 24, 2014

There are some nonprofits who won’t apply for additional grant funding because they can barely manage the ones they have. One more grant would be the proverbial “straw that breaks the camel’s back”. So they don’t always understand how their actions affect the organization’s ability to adhere to the grant contract. Convey Impact.

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Grant Fund Demonstration Award 36

Candid

SEPTEMBER 3, 2024

Long-term power building has a clear ROI Long-term investments in power-building campaigns have paid off. Funders, for their part, went beyond awarding grants by learning about organizations’ agendas and aspirations, and by mobilizing other funders.

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Community Organization Build California 105

NonProfit Hub

APRIL 8, 2025

If your nonprofit has a budding or thriving volunteer program , you can earn even more through corporate volunteer grants. Promote volunteer grants alongside matching gifts to inspire engagement and raise more for your mission. Use donor data to strengthen relationships.

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Results Strategy Fundraising Nonprofit 55

Connection Cafe

JUNE 24, 2019

But for grantmaking organizations that are not traditionally fundraising like many of their nonprofit partners, what does ROI look like? Grant applicants spend an average of 20 hours applying for one grant, equaling an average of $400 per grant. One major consideration is operational efficiencies gained. .

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ROI Grant Foundation Application 29

TechCrunch

MAY 18, 2022

In large commercial projects, there are so many places where delays and other issues can pop up, so new technology providers can drive serious ROI by improving workflows. In large commercial projects, there are so many places where delays and other issues can pop up, so new technology providers can drive serious ROI by improving workflows.

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Tech Trend ROI Adopt 100

sgEngage

MARCH 15, 2024

Outcomes are becoming increasingly important when seeking grant funding, so it pays to fine-tune the details. Metrics for outcomes should include all measures that reflect organizational performance. This is how you show what success looks like.

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