New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising
The NonProfit Times
SEPTEMBER 23, 2024
More than four in 10 (46%) who were surveyed said their overall revenue had increased during the past 12 months, while just more than one-third (34%) said their revenue had remained the same. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.
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