Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results? Improving Page Speed.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Let’s kick things off with some fundamentals.

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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Nonprofit Tech for Good

OCTOBER 17, 2019

Please join Chuck on October 29 for a webinar on how to prevent your WordPress website from getting hacked. All-In-One SEO Pack – optimize your pages and posts for Google search by creating custom titles and descriptions; have control of how shared pages appear on social media; create sitemaps with ease.

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M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

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Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Nonprofit Tech for Good

JANUARY 19, 2024

Search Engine Optimization. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months.

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The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing? Where are the friction points?

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TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. and Bing, look for when ranking your website.

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Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. Placement Over Frequency. Focus on Meaning.

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CauseVox

JUNE 3, 2024

Raising as much money as you can through your website is crucial to your digital fundraising success. To help out we’ve compiled our top tips for raising more through your website – these tips will help increase the number of people giving through your website, as well as the amount they give.

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Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? If so, you’re in good company — a whopping one billion searches per day are health-related! A professionally designed website can help establish your organization as a reputable, trustworthy institution.

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Nonprofit Tech for Good

JULY 15, 2011

A “Google+ icons&# search in Google Images reveals numerous free Google+ icons available for download, however most are embedded in images files. That said, it’s crucial that nonprofits be aware that currently Google+ is only available to individuals. 10 Free Beautiful Sets of Google+ Icons.

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Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4).

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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Analytics Google Campaign Data 52

The MatrixFiles

AUGUST 24, 2023

Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? It started when they had a conversation with their boss, did a Google search, or visited the website.

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The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended.

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Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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Media Cause

JULY 20, 2022

Do you have a functioning website with informational landing pages? . These are just a few of the questions that will help paint a picture for us paid search professionals here at Media Cause who want to help support your nonprofit with Google Ad Grants. What is Google Ad Grants? What’s Next? What are Keywords? .

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Greater Giving

FEBRUARY 13, 2023

One of the best ways to drive engagement is to promote your website, and to do so, you have a lot of options. For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Let’s begin!

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Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank. The top ten? Speak Their Language.

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Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds.

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Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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TechImpact

FEBRUARY 21, 2014

We all want our nonprofit’s website to rank #1 on Google. Your website is your most powerful, and most customizable online asset. Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources. Industry News Tech nonprofit technology nonprofits npTech SEO website'

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fusionSpan

SEPTEMBER 24, 2024

Standing out online entails more than just having a website. That includes your website, but it also encompasses other channels, like paid advertising. According to that same report, associations commonly pay to advertise on Facebook, LinkedIn, and search engines. Optimize Your Association’s Website. Craft compelling ads.

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Forum One

JUNE 13, 2024

Last month, Google announced it would begin providing “AI Overviews,” combining their traditional search results with generative AI to provide a summary “answer” at the top of search results, rather than simply showing relevant links to search queries. This user behavior began even before AI Overviews.

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Nonprofit Tech for Good

MARCH 4, 2023

4) Social media drives traffic to your website and improves SEO. Linking to your organization’s website in social media posts is a great way to boost traffic, and ultimately increase donations. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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The MatrixFiles

DECEMBER 15, 2022

Refresh the most visited page on your website. Google loves it when you update your pages, and your users do, too! Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible! Google is sunsetting Universal Analytics on July 1, 2023.

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