Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence. Hiring and Program Outreach Through the Google Grant.

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Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

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Nonprofit Tech for Good

APRIL 29, 2013

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages.

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Whole Whale

JUNE 13, 2022

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. What is a responsive search ad?

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fusionSpan

APRIL 29, 2024

Information is scattered across multiple systems Related conversations are happening on multiple channels Users need to go to multiple systems to get the full picture on a topic Problem For Members Association members frequently come to the website of an association using the website search.

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TechImpact

DECEMBER 16, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of technology, and more specifically, the internet and search engines. The post 3 Tips To Control Your Nonprofit’s Google Search Results appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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NonProfit PRO

MAY 28, 2021

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach.

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Whole Whale

SEPTEMBER 26, 2024

As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). The post Understanding “Unassigned” Traffic in Google Analytics 4 (GA4) appeared first on Whole Whale.

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Wild Apricot

NOVEMBER 1, 2022

Did you know that nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google? Through the Google Ad Grants program , Google strives to empower nonprofits to amplify their causes online and reach an audience searching.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

the generative search engines spit out an initial list of organizations with performance-plus campaigns. Making It Rain The search focused on large and mid-size nonprofit fundraising campaigns. I used Gemini exclusively in my initial search. Please cite sources.” Please cite sources.”

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Nonprofit Tech for Good

DECEMBER 6, 2018

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. 3) Google Ads are a hugely effective digital marketing channel.

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Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social platforms are included in Google Analytics traffic sources.

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NonProfit PRO

MAY 28, 2021

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Whole Whale

OCTOBER 3, 2024

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. nytimes.com, forbes.com) Search engines (e.g., Google, Bing) Social media platforms (e.g., In this article, we’ll dive into what these terms mean and why they matter for your website’s analytics. But just one link from that 38.4

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Whole Whale

AUGUST 26, 2024

Checklist for Managing Google Ads through a Site Redesign or Relaunch As your site changes, your strategy for using the Google Ad Grant (or paid Google Ads) should change, too. Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Here’s how.

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Nonprofit Tech for Good

NOVEMBER 26, 2024

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. 4) Prioritize SEO.

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NonProfit PRO

JUNE 9, 2021

In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. One of the things our marketing team is always looking to understand is what nonprofits need. This article will lay out some of the fundamentals discussed in a recent webinar on the topic.

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M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this?

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Bloomerang

MARCH 21, 2023

If you’re like most nonprofit professionals, you’re too busy focusing on your day-to-day tasks to search the internet for mentions of your nonprofit. That’s where Google Alerts come into play. What is a Google Alert? A Google Alert is an update that shares information about a specific keyword. The best part?

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Velir

JUNE 10, 2021

Search engines are one of the most indispensable tools in our daily lives. Case in point: Google processes over 3.5 billion searches per day and 84% of searchers use Google 3+ times a day according to Moz.

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Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits.

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sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Low search volume.

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Kindful

JUNE 17, 2021

On average, there are over 70,000 Google searches conducted every minute, which averages out to be approximately 5.5 billion total searches per day! Multiply this out and you’re looking at over one trillion Google searches every single year—and this number will keep growing. What exactly is Google for Nonprofits?

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Elevation

JULY 26, 2021

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. It's designed to help organizations extend their public service messages to a wider audience in an effort to make a greater impact on the world.

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TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Google keeps their algorithm tight to their chest, and no one can be 100% certain how it works, but there are a few things we do have control over. Getting noticed online becomes more difficult every day.

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Nonprofit Tech for Good

JANUARY 19, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Whole Whale

JUNE 16, 2022

It’s critical to stay on top of Google Ad Grant policy updates for the Google Nonprofit program in order to keep your grant. The program, which gives nonprofits $10k of in-kind search advertising per month, requires organizations to maintain certain performance metrics to stay eligible for the grant. Clean Up Your Account.

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Nonprofit Tech for Good

MARCH 29, 2021

SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. 3) Leverage Your Networks.

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Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Headers for pages are one main element search engines index and rank. The top ten? Speak Their Language.

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Nonprofit Tech for Good

MARCH 15, 2013

This webinar begins with a general introduction to Google+ and then quickly moves on to a brief demonstration on how to create a Google+ Page for your nonprofit. Next, an in-depth tour of the Admin Dashboard, Circles, and the Google+ Stream is presented as well as an exploration of what kind of content works best on Google+.

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Whole Whale

JUNE 21, 2022

In these cases, it would be helpful to have a tool that would help content editors do a search for a keyword or phrase and compile all of the results in one place. Use Google Site Search. More about how to use this Site Search operator. Use the Internal Site Search. Use SEO Tool Screaming Frog. file extension).

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