Google Resource ROI Social Network 
Nonprofit Tech for Good
JANUARY 8, 2012
UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .
Nonprofit Tech for Good
FEBRUARY 26, 2012
Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.
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Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.
Nonprofit Tech for Good
SEPTEMBER 18, 2016
An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Nonprofits have to pay full price for advertising on social media. Our reward? Don’t.
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.
Nonprofit Tech for Good
NOVEMBER 21, 2010
I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.
Nonprofit Tech for Good
JANUARY 3, 2012
One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. They usually have the staff, passion, resources, and training necessary to make a new tool succeed if it has any possibility of succeeding. Learn basic HTML.
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