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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects. Remember, the contrast ratio between text and a text’s background should be at least 4.5:1.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

In part 1 of this series, we discussed how to correctly install your Google Analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Backlinks, according to Google , are one of the top 3 search ranking factors. of all newly published pages will get to Google Top 10 within a year. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Cost Per Sale (CPS).

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The Complete Guide to Digital Ad Sizes for 2025

Whole Whale

Lists of Ad Sizes for Meta (Facebook), Instagram, Google, X(Twitter), Pandora, & More for this year Ads can be very pretty — but they won’t be effective at driving users to take a desired action unless you have a strategic plan in place. Video aspect ratio : 9:16 to 16:9. Video aspect ratio : 9:16 to 16:9.

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

But what’s important to understand is that when this feature becomes available to users, your open rates will change. The good news is that this is not a problem because open rates are fool’s gold. The open rate was never a great barometer of success (and neither are Facebook Likes for that matter). Why do I suggest this?

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