Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

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Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Association Analytics

OCTOBER 10, 2022

How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

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Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. Online Donations.

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Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

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Metrics Community Map Template 219

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

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Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. Online Donations.

Mobile 184

Mobile Track Media Fundraising 184

Byte Technology

MARCH 11, 2016

Track Your Demographics. This will tell you who’s looking at your website and allow you to fine tune content given specific parameters. For those websites that feature the very handy internal search capacity, this is an important piece of data you should be tracking. Enable Site Search. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Awareness 98

Care2

JANUARY 7, 2013

If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize.

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Metrics Content Track Analytics 71

Bloomerang

AUGUST 22, 2023

But where should you start when it comes to finding the right fundraising website for your nonprofit? Why Bloomerang is one of the best fundraising websites for nonprofits By using Bloomerang for your nonprofit’s fundraising tool, you’ll gain access to features such as: Robust, modern online fundraising tools. Mobile app.

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Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

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Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

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Grant Google Management Guide 52

Qgiv

NOVEMBER 9, 2023

Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Measure and track your success. Here are a couple key metrics: Donations : Have your donations increased? Website traffic: Is your website traffic increasing?

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Strategy Tips Nonprofit Conservancy 110

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Grant Google Guide Nonprofit 61

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. What to do now.

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Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

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Grant Google Donation Tips 52

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. In fact, 67% of nonprofits use a CRM. Analyze data for informed decisions.

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Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. In October of 2022, Google is merging Data Studio into Looker. Website : Tableau.com.

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Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Expanding reach by confirming 50 partners for a new initiative in 90 days.

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Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

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Nonprofits Source

MAY 15, 2024

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Each marketing message should link to an engaging, relevant landing page on your website that leads customers closer to converting. Interest: The client clicks the ad and navigates to your website.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 334

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. Leverage your website, newsletter, social media channels, and email campaigns to reach as many supporters as possible.

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Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics: Don''t obsess over every piece of data. Looks for overall trends.

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Track Twitter Analytics Broadcast 65

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. Set up your tracking systems. Your nonprofit and SEO.

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Online Fundraising Adopt Search 73

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Why should I do this?

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

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Metrics Method Tech America 50

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful.

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Analytics Strategy Fundraising Benchmark 125

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop.

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Metrics Social Media Media Social 77

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

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FAQ Organization Analytics Google 60

Allegiance Group

JUNE 13, 2024

Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data. Email engagement metrics: These can include open rate, click-through rate, and conversion rate.

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Marketing Analysis Nonprofit Audience 52