NonProfit PRO

MAY 9, 2023

Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.

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Nonprofit Tech for Good

SEPTEMBER 17, 2023

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.” Ad Copy: Navigate to the left side of the Google ads manager and click “Ads & assets.” Below Keywords, click “Search terms.”

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Nonprofit Tech for Good

MARCH 21, 2024

In an era where digital visibility is crucial, understanding and leveraging Google Ad Grants is indispensable for nonprofits. The program offers up to $10,000 per month in free advertising credits on Google Ads. The grant can be a game-changer for nonprofits looking to enhance their online impact.

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Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

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NonProfit PRO

OCTOBER 11, 2022

Google’s Universal Analytics will stop processing data on July 1, 2023. Nonprofits looking to receive Google Analytics will have to transition to Google Analytics 4, a more complicated update. So, here are some key features to get you started.

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Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. This is where Google Ad Grants — if used correctly — can be an invaluable boost for your online presence. Hiring and Program Outreach Through the Google Grant.

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Nonprofit Tech for Good

MARCH 5, 2022

Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. Topics will include: • What are Google Ad Grants and how to get these grants. Creative ways to maximize the effectiveness of Google Ads. •

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Whole Whale

SEPTEMBER 26, 2024

As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). The post Understanding “Unassigned” Traffic in Google Analytics 4 (GA4) appeared first on Whole Whale.

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Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. Containers.

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NonProfit PRO

JUNE 9, 2021

In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. One of the things our marketing team is always looking to understand is what nonprofits need. This article will lay out some of the fundamentals discussed in a recent webinar on the topic.

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Nonprofit Tech for Good

MARCH 22, 2020

By keeping all the board materials on a Google Drive (or another cloud storage service), these documents – whether they are bylaws, budgets, minutes, agendas – will make it easier for board members to keep track of documents, and not risk losing them when a board member’s computer crashes, or someone unexpectedly resigns.

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Donorbox

NOVEMBER 15, 2024

Google for Nonprofits meets this challenge head-on, […] The post Unlocking the Power of Google for Nonprofits: A Comprehensive Guide appeared first on Nonprofit Blog. With limited resources, finding ways to save on essential tools can affect a nonprofit’s bottom line and allow them to focus on their important mission.

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M+R

APRIL 5, 2023

But does Google know Ramadan? This is where M+R comes in and so does Google (unfortunately!). Google rejected the ads because, as they tell it, “religious belief in personalized advertising” is not allowed on their platform when targeting a specific audience. We asked Google for an explanation. Do better, Google.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

DIY Content Creation – Utilize free or low-cost tools like Canva for graphics, Mailchimp for email marketing, and Google Analytics to track your campaign’s effectiveness. These tools can help you create professional-looking materials without needing a large budget.

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Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. For more information, refer to the Google Analytics Help Documentation. Take the Course The post How to Compare Periods of Time in Google Analytics 4 (GA4) [Updated] appeared first on Whole Whale.

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Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.

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M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! The post Google Analytics and Benchmarks: HAWK first appeared on M+R.

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Wild Apricot

NOVEMBER 1, 2022

Did you know that nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google? Through the Google Ad Grants program , Google strives to empower nonprofits to amplify their causes online and reach an audience searching.

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NonProfit PRO

MAY 28, 2021

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach.

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Byte Technology

NOVEMBER 23, 2019

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format. The post More Insecure Content Blocked By Google Chrome appeared first on Byte Technology’s Web Design Insights Blog.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Whole Whale

OCTOBER 3, 2024

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. Google, Bing) Social media platforms (e.g., Final thought Source and medium are essential concepts in Google Analytics 4 that provide valuable insights into your website’s traffic. Consider below the site ranking at 38.4:

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Nonprofit Tech for Good

DECEMBER 6, 2018

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. 3) Google Ads are a hugely effective digital marketing channel.

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Whole Whale

AUGUST 26, 2024

Checklist for Managing Google Ads through a Site Redesign or Relaunch As your site changes, your strategy for using the Google Ad Grant (or paid Google Ads) should change, too. Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Here’s how.

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CauseVox

SEPTEMBER 25, 2023

Using the Google Ad Grant is an effective way to get the word out about your organization and promote your fundraising campaigns. Because you have $10,000 to spend each month on Google ads, you don’t need to worry about how expensive those keywords get – it is almost as if you have an unlimited budget!

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Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. High spam rates are like waving a red flag at Google and Yahoo. Wondering why Google and Yahoo are shaking things up? of all emails opened.

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Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Whole Whale

JUNE 9, 2024

If you understood the title of this article we figured we might as well just cut to the chase… What does this deletion of Google Universal Analytics mean? Legacy data in Universal Google Analytics Accounts will be available until July 1, 2024 – based on recent announcements ( UA historical data supported until 2024 ).

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Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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NonProfit PRO

MAY 28, 2021

Raise awareness, attract donors, and recruit new volunteers using Google search ads. Each qualifying nonprofit has access to up to $10,000 per month in search ads on Google, ensuring your message is seen by the people you are trying to reach.

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Tech Soup

APRIL 7, 2023

If you're a Google Analytics user, you are probably aware by now that support for Universal Analytics (UA) will be ending on July 1, 2023. This means that users will have to transition entirely to Google Analytics 4 (GA4) before this date and export any reports or data they want to keep within the six months after support for UA ends.

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Nonprofit Tech for Good

APRIL 29, 2013

And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages.

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Whole Whale

JUNE 12, 2024

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads… per month. And, unlike most grants, Google grants also have a very simple application process. Here’s how to apply for the Google Ad Grant — in 5 easy steps. Easy, right?

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Byte Technology

NOVEMBER 22, 2019

Beginning in January 2020, Google Chrome will start blocking more insecure elements on web pages. Starting in December 2019 Google will automatically upgrade any digital assets that are available in the HTTPS format. The post More Insecure Content Blocked By Google Chrome appeared first on Byte Technology.

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