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By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual. Well, 2020 proved it can.
In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. With today’s technology it’s pretty easy and straightforward to host an impressive virtual event or campaign. Start by selling tickets or capturing event registrations.
By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities. 1) Promote your virtual fundraising event. Be sure you link them to your event registration page and to remind them how important it is for them to participate.
The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?
1) Set Your Goals. First, you need to determine your key goals for the event and include them in your checklist. These goals will help you plan your event with a specific objective and fundraising target in mind. Ask yourself these questions to set effective goals: What is the purpose of the event? 2) Create a Budget.
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. 1) Start with a clear goal. The good news is, you don’t have to pick just one goal— but it does help to think about the different results each event type might produce, so you can set yourself up for success.
By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. However, there’s a more efficient way, and that’s using a platform for your event registration. In turn, people join their local chapter as members.
The corporate philanthropic community has been working hard to make an impact on the United Nations Sustainable Development Goals (SDGs) over the past 6 years. We pulled together some data from the United Nations Sustainable Development Goals (SDG) 2020 report 1 to help illustrate the impact of COVID-19 on the progress toward goals 1 – 3.
With other major events going completely virtual and, in many cases, being altogether canceled, nonprofits have looked to the golf tournament as a live event that’s not only salvageable, but grounds for improvement and innovation. What’s more, online followers and supporters are beneficial whether the event is virtual or not.
Or does it have other goals? Many charitable events have more than one goal. Figuring out the details for your charity event will depend on knowing what goals you are trying to achieve. You should develop a goal based on the team members and tools available to you. Start with a humble goal and an aggressive plan.
To properly host a virtual event, you need people to commit to more screen time. But, with a virtual event solution and the right technology tools, you can make each participant feel like they are attending and meeting in-person. . To help you get started, we’ve created this list of the 7 best virtual event technology tools.
In 2020, Hospice Orillia and Mariposa House Hospice were forced to quickly transition their annual Hike for Hospice fundraising event to a virtual format. Despite the hard work of the fundraising team, the 2020 virtual event brought in only half the revenue of previous years and saw registration drop by 60%.
Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. Besides, virtual engagement is now an integral (and necessary) part of keeping up your fundraising momentum. online and virtual fundraising.
The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events? Should you switch to virtual networking events? The good news is that facilitating networking in a virtual setting is quite simple. Here are our suggestions for navigating this virtual environment: .
If you want to make a lasting impression on your virtual event attendees, then you need to move beyond a basic branded online event and create something more immersive. . While your virtual event does not need to change the world, it can have a lasting impact when using tactics guided by virtual experiential marketing. .
Since shifting to the virtual event space, event planners have had to come up with creative ways to continue hosting profitable events. Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. .
For corporate holiday events, you might have considered hosting a virtual holiday party such as a Santa exchange. Business, non-profits, and charities should consider hosting a virtual holiday fundraiser like a virtual gala. Things to Consider Before Planning Your Virtual Holiday Fundraiser.
Fortunately, virtual and hybrid events can mitigate some of these challenges. Hosting a virtual or hybrid event allows a brand to create a super event that satisfies attendees while focusing on lead retrieval. Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval.
You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?
With the development of new and better technologies, the popularity of virtual events has seen a steady increase. Add to the mix stay at home orders and global social distancing protocols, and the safety, convenience, and practicality of virtual events have increased their use cases. Know Your Audience (And Then Expand It!).
Virtual career fairs do not face these same limitations and can open recruiters to a wider, and potentially deeper, global talent pool. If you are thinking of hosting a virtual career fair, here is what you need to know: What is a Virtual Career Fair? Instead of in person, this event is hosted through a virtual event platform.
The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. We recently wrapped up our 2021 Collaborative: Virtual Sessions event here at Classy. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event.
Virtual events have allowed event planners and organizers to avoid canceling events and carry on during the COVID-19 pandemic. Many people attend virtual conferences , trade shows , career fairs , and other similar events hoping to meet other industry professionals and interact with industry thought leaders. Virtual Cocktail Hours.
With the surge of virtual meeting platforms, and various custom meeting options, businesses are now relying on such innovative meeting solutions to amplify networking, work-from-home options, staying connected, and increasing operational efficiency in the new meeting and business landscape. What are Online or Virtual Meeting Platforms?
But with the recent industry shift toward virtual and hybrid events, it has become even more popular. Still, there is no reason why they cannot also be applied to virtual events. Benefits of Gamification for Virtual Events. For virtual events to have the same networking value, event organizers have to get creative.
Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! The benefits of a virtual trade show.
These impromptu networking opportunities are not possible at a virtual event. It can seem difficult to think of networking ideas for your virtual event, but we’re here to help. . To that end, here is a list of creative and original networking ideas to include at your next virtual event. Virtual Scavenger Hunt.
Nationwide stay at home orders and continued concerns over the COVID-19 pandemic have led many businesses and event planners to shift from physical events to a virtual format. . There are many benefits to this move but running a successful virtual conference requires more than just an understanding of video conferencing tools. .
1) Virtual Events Are Here to Stay. In response, we saw an explosion in the number of events that made the pivot from in-person to virtual. Many of these virtual events were born from a spirit of innovation and resiliency from organizations that were forced to evolve in a matter of days and raise much-needed funds in new ways.
Virtual events are now playing a major role in the events industry. . There are different types of virtual events, from virtual conferences to a series of digital webinars and virtual trade shows for targeted industries. Whatever your event, business, or market needs, a virtual event platform can accommodate this. .
So before you cancel any events, consider whether you can turn it into something digital or virtual. You could either turn an existing event into something virtual or create a completely new virtual fundraising event in its place. Virtual Peer-to-Peer Fundraising. Virtual Live-Stream.
With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. With an online event, those factors are non-existent and care must be taken to ensure that each virtual attendee has an immersive experience.
A virtual auction can bring many benefits for your organization. From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin.
Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Promotion Strategies to Use When Marketing Your Virtual Event. From there, redirect the audience to ticketing and registration pages. . Sponsored event speech.
Visionaries worldwide are attending bbcon—Blackbaud’s Tech Conference for Good — virtually October 17–18 to learn from thought leaders in fundraising, marketing, technology, and more. The goal is to equip you with questions to make evaluating solutions easier and more effective. Register now for bbcon 2022.
While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics.
Bonus: bbcon registration is free. Revitalize your change-the-world attitude by joining our blockbuster keynote speakers on the Virtual Mainstage. Acting on the right KPIs corresponding to goals. And remember, if you miss a session, your registration allows you to view any session on demand after bbcon 2022 draws to a close.
But with the recent industry shift toward virtual and hybrid events, it has become even more popular. Event planners and organizers have been using these strategies to increase attendee engagement and participation at physical events but there is no reason why they cannot also be applied to virtual events. Know Your Goals.
Offer clear instructions, an easy registration process, and incentives like certificates of appreciation or small tokens of gratitude. Virtual challenges and campaigns Digital engagement is a perfect fit for tech-savvy students. These events are especially effective when they align with their academic interests or career goals.
Hosting a virtual event is a great way to connect to your audience and promote your brand in new and exciting ways. As event organizers, we spend a lot of time preparing content, marketing the virtual event, and curating the attendee experience. Understanding Potential Virtual Attendee Expectations. Read on to learn how!
Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. Why Use a Virtual Event Platform. The ability to record and store the event content.
Over the years, virtual fundraising has grown in popularity, especially during the pandemic when meeting in person wasn’t possible. However, virtual fundraising has some potential drawbacks if you don’t take the proper steps to make your event as. What are the pros of hosting virtual nonprofit events? . and smooth as possible.
With so many event professionals being forced to shift from a physical event to a virtual one , the landscape can feel new and uncertain. One of the only ways to tell if you’ve just hosted a successful virtual event—with the promise of more future lead generation and sales—is to ask. Ask a general question first.
This makes a virtual benefits fair a workable option for both employers and employees! . If you have never hosted a virtual event before, you may feel in over your head. To help you properly display benefit options to your employees in a digital format, we’ve put together this guide to hosting virtual employee benefits fairs. .
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