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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Your colleagues are crucial to your promotion. Here’s why

Fast Company Tech

Reflect on how both parties may feel about the honesty of the exchange, the commitment to what youve discussed, and the level of political gesturing that might or might not have been present. Reflect on their business mission and goals. Reflect on why some peers may resist your rise.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Why You Need a Full-Funnel Nonprofit Digital Marketing Strategy

Whole Whale

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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5 Nonprofit Emails That DON’T Ask For a Donation

Nonprofit Tech for Good

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. It skews your email marketing metrics. And the proof is in the email statistics.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Do your online efforts reflect those changes? As WordPress became more capable, Joomla and Drupal lost market share; their shrinking support communities translated into higher maintenance costs.

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