Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Campaign Awareness 243

NonProfit PRO

NOVEMBER 3, 2023

This webinar features two mobile marketing experts from the Humane Society of the United States who share how they’ve succeeded over the years with mobile fundraising. They're joined on the broadcast by two of Upland Mobile Commons’ nonprofit strategists.

Fundraising 261

Fundraising Goal United States Broadcast 261

NonProfit PRO

OCTOBER 21, 2021

Download this End-of-Year Giving planning workbook to help you organize what you learned from last year’s campaigns, decide what strategies you want to employ for this year, and set your sights on your goals for the coming months.

Marketing 264

Marketing Fundraising Campaign Goal 264

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Wild Apricot

JUNE 20, 2024

Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.

Digital 167

Digital Guide Marketing Nonprofit 167

NonProfit PRO

FEBRUARY 7, 2022

But finding the right technology for your organization and implementing it in a way that supports your short-term and long-term goals can be challenging. Today’s nonprofits cannot thrive without a solid technology foundation and a strong technology strategy. It can help to know some basics about today’s nonprofit technology landscape.

Nonprofit 286

Nonprofit Software Marketing Tech 286

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Since day one, our goal has been and continues to be, building lasting relationships. Focus on the Future Today the emphasis is shifting.

Experiment 44

Experiment Marketing Game Gartner 44

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221

Strategy Marketing Associations Professional 221

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

FEBRUARY 5, 2025

Join us for an informative, fast-paced webinar that draws on insights from thousands of successful charity golf tournaments to introduce these five key points of golf fundraising: Tournament Basics: Find out how to set goals, outline a budget, and determine a planning timeline.

Charity 152

Charity Free Sponsor Fundraising 152

Nonprofit Tech for Good

FEBRUARY 2, 2025

By Jessica Fox , writer at Eventgroove a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people.

Strategy 277

Strategy Nonprofit Fundraising Volunteer 277

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Community 325

Community Digital Build Social Media 325

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

Mashable Tech

MARCH 24, 2025

The thing is, that's not actually how the stock market works. There are even personalized recommendations based on your risk tolerance and investment goals. It gives you real-time data access and strategic investment advice, so it's a whole lot easier to understand the stock market, no matter your experience level.

Life 64

Life Marketing Award Advice 64

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Fast Company Tech

APRIL 14, 2025

Focus on creating value by developing a new expertise setting strategic goals and coaching your team to achieve them. What opportunities exist in our organization or market? Do I have the talent on my team to accomplish our future goals and objectives? What threats may hinder our progress or ability to succeed?

Roles 133

Roles Leadership Training Train 133

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?

Social Media 336

Social Media Media Social Influence 336

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. The first step in planning a successful year-end fundraising strategy is to ensure your team is aligned on your goals, messaging, timeline, and the execution steps of your campaign. How about another $10,000 in donations?

Resource 331

Resource Fundraising Nonprofit Template 331

The Fundraising Authority

APRIL 11, 2021

If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales. Setting Your Sponsorship Levels When setting sponsorship levels, look at your overall event goal.

Benefit 332

Benefit Fundraising Sponsor Calendar 332

Nonprofit Tech for Good

MAY 4, 2022

From day one, you should collaborate with a design or marketing firm experienced in branding. Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. Soul Searching as a Launch Pad. Are any of these measurable?

Tools 314

Tools Effective Nonprofit Evaluation 314

Nonprofit Tech for Good

JUNE 12, 2020

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. It skews your email marketing metrics. And the proof is in the email statistics.

email 345

email Donation Nonprofit Newsletter 345

Nimble AMS

DECEMBER 2, 2024

Ensure your association celebrates GivingTuesday 2024 and meets your fundraising goals too. Become data driven Use your organization’s data to determine if you’re on track to hit your current fundraising goal. Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics.

Celebrate 101

Celebrate Associations Social Media Campaign 101

Bloomerang

OCTOBER 24, 2024

1) Set Your Goals. First, you need to determine your key goals for the event and include them in your checklist. These goals will help you plan your event with a specific objective and fundraising target in mind. Ask yourself these questions to set effective goals: What is the purpose of the event? 6) Market Your Event.

Nonprofit 105

Nonprofit Registration Volunteer Fundraising 105

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Signs to Look For : Reliance on Manual Data Entry : Are your staff members still manually inputting data that could be automated?

Associations 221

Associations Technology Digital Analytics 221

Fast Company Tech

APRIL 21, 2025

As more and more marketers utilize AI to create content, its crucial to build and maintain data sets that represent reality as accurately as possible. of AI-generated images of dentists featured Asians, despite the fact they make up 22% of the profession. About 9.6% of nurses are Latino, but 0% of AI-generated images reflected them.

Generation 118

Generation Group Change Reflection 118

NonProfit PRO

JANUARY 20, 2023

Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)

Retention 245

Retention Donor Program Strategy 245

NonProfit PRO

JANUARY 27, 2023

Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)

Retention 244

Retention Donor Program Strategy 244

NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect. And while managing segmented data can be complex, it does not have to be difficult.

Data 237

Data Giving Mail Donor 237

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 98

Fundraising Nonprofit Grant Language 98

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Associations 318

Associations Data Registration Analytics 318

CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! That way, you’ll give your team enough time to prepare marketing efforts, finalize logistics, and recruit and mobilize personal fundraisers (if you’re running a peer-to-peer fundraising campaign ).

Campaign 105

Campaign Giving Strategy Donor 105

Candid

NOVEMBER 5, 2024

Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services. Moreover, 84% set departmental goals related to community engagement, and 68% include community engagement in performance reviews. Recruit potential board members.

Nonprofit 111

Nonprofit Volunteer Survey Community 111

Nonprofit Tech for Good

APRIL 14, 2025

The Disruption of Traditional CRM Systems Historically, nonprofits have relied on CRM systems as the single source of truth to manage donor relationships, track contributions, manage programs, align caseworker and volunteer information, coordinate outreach efforts and marketing, and more.

Nonprofit 149

Nonprofit Map Donor Integration 149