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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time? Alternatively, you can make a push to re-engage these donors by sending them pledge reminders to help you reach your goal.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. We can help you: Develop a customized Salesforce strategy: Tailoring the platform to meet your specific fundraising goals and objectives. Salesforce is the great equalizer.

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. If you discover QR code mailers outperform posters, double down on direct mail postcards. How do you turn good intentions into action?

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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

Set campaign goals. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. What was our average gift amount?

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