article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. It needs to be combined with the other metrics to provide value.

Metrics 301
article thumbnail

Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Steps to Align Data with Your Mission and Goals

Association Analytics

But you want to make sure those decisions deliver outcomes that support your goals. In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. Formulate SMART Goals. Develop KPIs for Your Goals.

Goal 192
article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

The goal is then to turn those data insights into actionable tasks. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Your team can decide which data points and KPIs matter most to your strategy and your mission.

Measure 93
article thumbnail

Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

I hope that you smashed your goals and are currently basking in the glow of knowing that you’ll be making an even bigger impact in 2022. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . So, ask yourself : What was your original fundraising goal? Goals and metrics .

article thumbnail

What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
article thumbnail

How a Project Charter Can Help You Have a Successful Fund Accounting Software Implementation

sgEngage

Have you ever been pulled into a meandering project with no clear direction or goals? Any major project—such as implementing new fund accounting software—needs a well-developed charter to keep stakeholders focused on the goals and desired outcome. How does this project fit within your mission, values, and goals?

Project 93