Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. What is the best way for a non-profit organization to engage the audience? Craft good headlines. Or just keep your ears open.

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Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose is an organization’s aspirational reason for being, beyond profits alone. It’s why an organization matters to people. So, how do organizations pursue purpose successfully?

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Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

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Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers.

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Lesson Fundraising Digital Test 59

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." Reducing intergroup bias isn''t a primary goal in all of our work, but in some projects, it''s of particular interest. But how will we know if we are actually achieving our goals? Direct questioning.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. ” All good nonprofit strategists know that you have to begin with setting measurable goals. Set a big goal. Number of donors. Number of new donors.

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ASU Lodestar Center

OCTOBER 24, 2017

Once your nonprofit learns how to leverage email marketing, you will be able to reach your goals with a comprehensive internet marketing strategy that will ensure your success. To ensure that your email reaches your donor , you have to take extra measures. Including the name of your organization as a supplementary detail can also help.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Weber Shandwick released the results of a survey of 200 nonprofit and foundation executives to explore how their organizations (range of budgets) are using social media and the value they derive from these efforts. Ultimately, for most nonprofit executives (79%), the true value of social media has yet to be determined for their organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Web Analytics As Simple Gifts To Measure Mission 3. Learning Goals. To demonstrate how to get started using Google Analytics, navigate filters, and use goal-setting features.

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Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. increase in online donations made to nonprofit organizations with signs of higher than predicted growth in 2017. Why nonprofits should be investing in SEO.

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sgEngage

NOVEMBER 30, 2023

Most organizations fall into one of three cloud mindsets,” said Kelley Hecht, team lead for nonprofit industry advisors at Amazon Web Services (AWS), which commissioned an innovation study about the state of nonprofit cloud technology adoption. Where does your organization currently stand in its approach to technology and innovation?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Tell me a little about your organization's social media strategy for its ning site? Every broadcast of our subscription based e-newsletter highlights headlines not only from our online broadcasts but also user generated posts and also a call to join the network. How are you measuring your success with the site?

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Candid

AUGUST 6, 2024

MacArthur Foundation and I established Lever for Change five years ago, we didn’t use any complex formula in setting our goal of mobilizing $1 billion by 2023. We wanted to be ambitious, be audacious, and grab headlines. Big bet philanthropy has gone mainstream Five years later, we’ve achieved our goal and then some.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The Community Media Workshop is a media organization in Chicago that trains nonprofits to tell their stories to the media, tips sensitive journalists to the importance of these stories, and tries to create better relationships between the media and the diverse communities in Chicago. How are you measuring your success with the site?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Kira: From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. So I'm really curious about how many folks in this field are measured on goals other than raising money.

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BoardAssist

DECEMBER 15, 2014

Focus more on your donor and what he or she wants to accomplish than on your organization. Be sure to communicate with your donors frequently between solicitations, so they are up to date and feel connected to your organization. Your goal in the first part of the letter is to get your reader’s attention. Maintain control.

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Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Qgiv

MAY 11, 2021

Most 501c3 organizations are eligible and the program is available all around the world. CVR will tell you how many people are actually completing a donation, the ultimate goal. Google Ad Grants may be free to nonprofits, but you’ll still want to make sure your organization is getting as much as possible out of your campaigns.

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Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Anti-sex-trafficking organization Amirah Inc. To determine what to measure, we need a combination of “vanity metrics” and goal-specific metrics.

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Nonprofit Tech for Good

MAY 18, 2020

What’s more, every 501(c)(3) nonprofit – other than hospitals, schools, and government organizations – is eligible for the Google Grant. Let’s make the Grant more tangible: how are real nonprofit organizations using it? . How many people are searching for the topics that your organization deals with? .

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Nonprofit Tech for Good

DECEMBER 6, 2018

Over a 12 month period for one charity I work with,13% of all goals were driven by Google Ads (noted here as Paid Search); over four times as many as by social media. . If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

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Whole Whale

JULY 8, 2024

Prior to running any digital ad campaign, you must consider the following questions: What are we advertising, and what is the end goal of the campaign? Text : Headline approx. Getting the basics of image proportions is critical to the ad’s ability to maximize impact on the platform. Who do we want to target with these ads ?

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Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. Or how about measuring the impact of brand awareness? Or how about measuring the impact of brand awareness?

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email Marketing Strategy Fundraising 89

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. Corporate Citizenship reports that 73 percent of foundations in 20 countries link their giving strategies to parent companies’ business goals.

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Saleforce Nonprofit

MAY 2, 2023

Especially if your organization has been around for decades, or if you’re just beginning your digital transformation journey. How AI tools do the work for you You can’t read a headline these days without AI being mentioned. This can feel daunting, right? And AI can help, but only if you have a plan for your data.

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Data Nonprofit Digital Metrics 52

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. Or how about measuring the impact of brand awareness? Or how about measuring the impact of brand awareness?

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email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. It’s hard not to have a professional crush on a social media account when there are some organizations absolutely smashing it out there! 5 NONPROFITS WINNING AT SOCIAL MEDIA. Neverthirst.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My To reap all benefits of crowd funding for your organization, you need a strategy. What metrics will you use to measure success? Objective.

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Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. An opportunity that isn’t as accessible for most young professionals at larger organizations. Can my team achieve marketing goals set by leadership? This formula a great way to benchmark goals and objectives while providing an accurate way to track results.

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Connection Cafe

AUGUST 21, 2017

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them.

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Nonprofits Source

OCTOBER 11, 2017

Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Write A Headline That People Want To Click.

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NTEN

APRIL 16, 2009

It depends on your audience, and the design of your site, and the goal of your campaign. Often changes that seem very basic -- like the text in a headline or the color of a button -- can make a large impact on user behavior, and can be tested with relative ease. The answer is usually the one we all fear (and hate): "It depends."

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Connection Cafe

DECEMBER 22, 2013

But this age group is the second most likely to fundraise and volunteer for your organization, and the most likely to spread the word. Support in the Philippines is needed and this post has compiled a list of nonprofit organizations providing aid. Mary Cahalane challenges organizations to do more asking. Every dollar helps.

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