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PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1

Fast Company Tech

PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. And with 24 Grand Prix races spanning 21 countries, F1 offers marketers a unique chance to connect with both global and hyperlocal audiences on the same circuit. “It’s

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Visit to Qatar

Beneblog: Technology Meets Society

after my first visit to the country of Qatar. It was a lightning visit of only two days (Sunday and Monday), with a focus on attending the World Economic Forum's Global Redesign Summit 2010 (the GRI). The government of Qatar hosted the conference, and underwrote travel and accommodation. I’m on the plane heading back to the U.S.

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ictQATAR Web Redesign Demonstrates Technology Leadership in the Gulf

Forum One

The site debuted in early April after a global effort between ictQATAR communications staff and the Forum One team. The site debuted in early April after a global effort between ictQATAR communications staff and the Forum One team. read more.

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Fanatics reveals NFL was biggest backer in $1.5B round announced last month at $27B valuation

TechCrunch

Fanatics added that other major investors in the round included Major League Baseball (MLB) and its owners, the Major League Baseball Players Association (MLBPA), the NFL Players Association (NFLPA), the National Hockey League, Brooklyn Nets owner Joe Tsai via his fund Blue Pool Capital and the Qatar Investment Authority.

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Scoring More Goals in Football with AI: Predicting the Likelihood of a Goal Based on On-the-Field Events

DataRobot

In a special project created to celebrate the world’s biggest football tournament, the DataRobot team set out to determine the likelihood of a team scoring a goal based on various on-the-field events. Played in teams of 11 players on the field, every team has one objective—to score as many goals as possible and win the game.

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Eksab gets $3M to scale its fantasy football platform across MENA and Africa

TechCrunch

Football or soccer, the latter commonly used in the US, is the most popular and watched sport globally with over five billion football fans according to its apex governing body , FIFA. Some of the funds will also go into product development, hiring talent in engineering and product teams and executing partnerships with football clubs. .

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Draftea kicks off LatAm fantasy football with NFL partnership, fresh funding

TechCrunch

Mexico is the second-biggest market globally for the NFL, Jaime Misrahi told TechCrunch in an interview. “There are 50 million NFL fans in Mexico, and it’s very interesting because everyone in Mexico has their local [soccer] team, they have their European team, they have their NFL team, their NBA team, their baseball team.