PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
Fast Company Tech
JUNE 19, 2025
PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. And with 24 Grand Prix races spanning 21 countries, F1 offers marketers a unique chance to connect with both global and hyperlocal audiences on the same circuit. “It’s
Let's personalize your content