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Where the Money Is? — and Why That Matters for Nonprofits

NonProfit PRO

Back in the 1950s, when a reporter asked the notorious Willie Sutton why he robbed banks, he supposedly responded, “That’s where the money is.” Proponents of the business of philanthropy should heed this simple wisdom and cultivate relationships with the wealthiest prospects — those with the most capacity to give.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

A wealthy constituent wants to know what their money will be going toward and what it can accomplish. During your solicitation meeting, make sure you communicate: How much money the project needs. The specifics of what their money would be funding. Offer volunteer opportunities to give them hands-on experience with your team.

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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. Subject line: Giving Tuesday was a success, thanks to YOU!

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5 Ways Your Nonprofit Can Use Behavioral Science to Raise More Money Online

Nonprofit Tech for Good

By understanding how people make the decisions they do, your NPO can take strategic steps to raise more money and drum up more support, without running yourself ragged in the process. The field observes and analyzes human relationships through behavioral aspects including geography, biology, law, psychiatry, and political science.

Money 216
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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

In your fundraising constituent relationship management (CRM) platform, the donations received and the goals you set for your campaign can seem abstract, but your fundraising successes and setbacks will have a major impact on the communities, causes, and people you serve. Here, Bethany could have more capacity to give.

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5 Must-Know Recurring Giving Stats for Nonprofit Fundraisers

Nonprofit Tech for Good

At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. 12% said “Donate Now” which is basically the same thing.

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Giving Trends in Mexico: Millennials and Gen Z Drive Rise in Online Giving

Nonprofit Tech for Good

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce.

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