Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. Because they give leaders a quick appreciation for the net worth available to tap into in case of emergency or to smooth out cash-flow issues.

Measure 40

Measure Practice Ratio Conservancy 40

Classy

JUNE 4, 2021

Incorporating matching gifts into your next fundraising campaign can create a new revenue stream that eases the strain on time and resources while bolstering funds, and taking just a few simple measures can bring the power of matching gifts to your next campaign. Market Your Matching Gift Program to Boost Awareness. Capital Group.

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Gift Strategy Ratio Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

ASU Lodestar Center

MAY 30, 2012

The numbers in financial statements are always relative to other numbers, and it is this relativity that gives the numbers meaning. Focus Attention on Critical Factors by Using Ratios, Dashboards and Other Strategies. Many ratios and other information can be derived from financial documents that are useful to interpretation.

Report 86

Report Ratio Tucson Director 86

NTEN

MAY 20, 2013

As the membership organization for nonprofit technology professionals, it''s an important, and often sticky, issue to understand, communicate, and especially measure. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio. This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

Ratio 52

Ratio Fundraising Metrics Raise 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. Step 2: Set expectations and key performance indicators to measure progress. Here’s the point: Always expect the unknown and give yourself a few extra weeks to buffer between deadlines.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#.

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Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, so I'm in the low end of conversationalist.

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Twitter Ratio Google Artist 74

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it? Bounce rate.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JUNE 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 100

Ideas Guide Online Fundraising 100

Bloomerang

JULY 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 79

Ideas Online Fundraising Tips 79

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Building in targeting capabilities. Follow-Up Approaches.

email 48

email Campaign Test Benchmark 48

CauseVox

JUNE 1, 2021

The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get. Donors not only give 15% more to branded fundraising pages, but they give 38% more over time! 5) Fundraising Metrics. 4) Branding & Customization. Impact Created. What can $50 do?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 21, 2022

Did you know that online giving grew 4.1% This means that online giving has just achieved its sixth consecutive year of growth. Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. These metrics are key indicators of your nonprofit’s success.

Grant 97

Grant Nonprofit Digital Metrics 97

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

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Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

NOVEMBER 8, 2022

Make sure your goal is specific and measurable. Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Make sure to use real photos and videos of your constituents, volunteers, and other community members to give your website greater authenticity. .

Content 75

Content Strategy Create Websites 75

Whole Whale

MAY 5, 2021

It can be hard to determine what’s essential with so many different rating systems out there—so what charity rating platforms are most important for building credibility and how do they measure efficacy? GuideStar aims to provide a more neutral, “just the facts” approach to empower better giving practices. Charity Ratings.

Public 90

Public Practice Build Donor 90

NTEN

MAY 5, 2015

He attributes Water for People’s success to their relentless focus on (and measurement of) outcomes. There were a lot of data points they could measure, but by selecting and focusing on six key levers and limiting the sources of data (for now), they have a usable program to which they can continue to add functionality and improvements.

Data 36

Data Conference Report Proposal 36

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Percent of donors giving 5+ years consecutively. by Jann Schultz.

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Analytics Data Analysis Metrics 33