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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Read time: 8 minutes. Apple MPP, a.k.a.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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4 Steps To Market Legacy Giving Using Email

Bloomerang

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Today’s legacy giving donors and tomorrow’s prospects are engaged online. Here’s how your nonprofit can integrate legacy giving into your email program.

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