The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? So… what do you need to know to supercharge year-end giving at your non-profit? communicate) through direct mail. Stick with adding beds.

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Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Digital Online Giving 197

Nonprofit Tech for Good

JUNE 19, 2019

You can even use this platform for a text-to-give campaign. Keeping in touch with donors gives you the opportunity to continually remind them of how much their support means to your overall mission. Keeping in touch with donors gives you the opportunity to continually remind them of how much their support means to your overall mission.

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Donor Offline Captivate Social Media 277

Pamela Grow

DECEMBER 11, 2024

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Your messaging is the foundation of your direct mail strategy.

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Mail Strategy Fundraising Nonprofit 59

NonProfit PRO

SEPTEMBER 21, 2023

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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Newsletter email Giving News 299

Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Mail Report Impact Charity 102

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship.

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Action Donation Mobile Social Media 334

The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Do you know what types of donors are most likely to give to your organization? See if you can figure out what donors are most likely to give to your charity. 2 – Have the Capacity to Give.

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It will also help them build better relationships with major donors and their broader donor base. They are based on individual preferences and giving history. It leads to stronger relationships and more willingness to contribute.

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Donation Data Fundraising Analytics 246

Saleforce Nonprofit

JUNE 9, 2021

If you’re looking to maximize the biggest season for nonprofit fundraising, now is the time to ensure your data, systems, and marketing campaigns are set up correctly, giving yourself plenty of time to test and iterate for success. Convert Direct Mail to Digital. Want to learn more about converting direct mail to digital?

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Digital Giving Mail Chart 119

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 93

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Relationship Donor Build Tips 101

The Fundraising Authority

NOVEMBER 23, 2020

Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)? It’s a noble effort by those in our profession to transform the holiday season from take, take, take to take, take, give. (For Giving Tuesday. The same thing applies to sending e-mails, social media messages and direct mail for #GivingTuesday.

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Profit Mail Social Media Raise 190

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. How to Steward—the Right Way The only way to truly steward your donors is to draw them into a deeper relationship with your organization.

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. This can be easily done at a low-cost through any domain registrar.

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Practice Online Fundraising Nonprofit 342

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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Mail Integration Digital Strategy 75

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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Guide Giving Nonprofit Mail 115

The Modern Nonprofit

JUNE 1, 2021

Estimated Reading Time: 5 minutes Asking Your Donors to Give Again. Are you asking your new donors to give again? There are three big reasons why you should be asking your existing donors to give again. By asking these donors to give again, you can recuperate your initial losses and end up with a profit.

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Donor Giving Retention Gift 111

Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. And that strong connection is what motivates people to give. They want to give to support the cause. Here’s our mailing address if you want to send a check. Give the priceless gift of education .

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Giving Design People Fundraising 119

Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

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Resource Giving Nonprofit Template 113

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Campaign Giving Strategy Phone 97

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Focus on Metrics.

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Effective Fundraising Stream Profit 208

Kindful

NOVEMBER 19, 2021

You can even share their stories in your annual report or direct mail communications. . Sending each volunteer a certificate with their name on it gives them something they can display and be proud of. Sending them a gift like this gives them a visual reminder that you appreciate them, which goes a long way in making them feel valued.

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Volunteer Giving Gift Phone 125

Bloomerang

JULY 6, 2022

One-time donations are great, but nothing beats the ongoing positive impact of monthly giving. Online monthly giving has grown by 40% in recent years as recurring donation options become increasingly popular among donors. In this guide, we’ll cover tips for developing and implementing a strategic approach to monthly giving.

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Program Giving Create Tips 104

The NonProfit Times

MAY 10, 2024

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change.

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Data Donor Giving Arlington 105

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. By now, you likely understand the advantages of corporate giving to the businesses partaking?—increased Let’s dive in.

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Program Donor Giving Gift 104

EveryAction

JULY 31, 2023

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. By promoting matching gifts during the year-end season, nonprofits can… Inspire donors to give generously.

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Gift Guide Calendar Philanthropy 201

sgEngage

NOVEMBER 20, 2023

Annual giving folk are a strange breed. No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Annual giving is a long game, requiring patience to get a return on investment. Here is my three-step plan to help you get to baseline with your annual giving program: 1.

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Data Giving Work Test 98

Saleforce Nonprofit

NOVEMBER 1, 2021

Whether you’re building a strategy or tweaking your systems, polishing your marketing communications and crafting your ‘ask’, we hope you feel ready to make the most of the giving season. As you’re preparing for the end-of-year giving season, remember to focus on your data, plan your message, and make giving easy.

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Strategy Giving Fundraising Digital 111

Bloomerang

MARCH 5, 2024

You spend time prospecting, building the relationship with intentional cultivation, and preparing for the actual ask. Does your online giving form encourage donors to set up recurring donations? Most donors prefer to give online—regardless of their generation—with younger generations particularly influenced by social media posts.

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Donor Giving Amazon Paypal 94

Bloomerang

SEPTEMBER 17, 2021

Giving Tuesday is the first Tuesday after Thanksgiving, and it has become to the nonprofit sector what Black Friday is to the commercial sector. Social media’s role in Giving Tuesday success . A good hashtag on any platform will send your nonprofit’s Giving Tuesday appeal far and wide. . Seek out new corporate partners.

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Roles Giving Social Social Media 117

EveryAction

OCTOBER 12, 2022

We asked our partners, what are your recommendations for nonprofits that want to build strong donor relationships with non-donation messages and asks? Thanksgiving is naturally a time of gratitude and “giving thanks.” The holiday season is a time of joy and giving back. Here’s what they said.

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Donation Donor Advocacy Gift 159

Pamela Grow

JULY 31, 2024

And the savvy business builds on that relationship. In fundraising taking advantage of every potential opportunity for cultivating relationships is essential! While this window is open, your opportunities for relationship-building are ripe for the picking… You’ve rolled out a new donor acquisition mailing that exceeded projections.

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Phase Relationship Donor Fundraising 64

Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding.

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Money Personal Relationship Raise 105

Bloomerang

NOVEMBER 29, 2021

For some time now I’ve recommended that organizations rev up their nonprofit monthly giving programs. The value of sustainer giving is exponentially valuable. . Not only do recurring donors give more over the course of a year, they also stick with you longer. So why don’t more nonprofits prioritize this giving strategy?

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Program Giving Marketing Storytelling 101

Nonprofit Tech for Good

DECEMBER 6, 2019

Are you looking for meaningful ways to build relationships with donors and sponsors? You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

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Practice Tips Fundraising Sponsor 245

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Its most immediate benefit is that it gives you real-time lists of the individuals who are most likely to take action on your next appeal or stewardship message. How Nonprofits Use AI.

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Course Fundraising Analysis Mail 129