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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” In fact, only 14% regularly survey their supporters.

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How to Use a News Story to Support Your Major Gift Ask

NonProfit PRO

Below is a perfect example from our colleague Diana Frazier on how she advised a major gift officer to use a news story to support a major gift ask. I am going to explain exactly how it happened so you can copy the idea for your situation.

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Unrestricted: The Gifts That Keep On Giving

Bloomerang

At the top of my list is hearing from nonprofit colleagues that donors arent interested in making unrestricted gifts. Even worse, is when they believe that asking for such gifts is not consistent with being donor centric. In many tangible ways, unrestricted cashflow is the most valuable gift any organization can receive.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

46% of online donors have given a tribute gift within the past 12 months. Memorial gifts were the most popular type of tribute gift at 43%, followed by birthday gifts at 26%, religious holidays (Christmas, Hannukah, Eid al-Fitr, Diwali, etc.) 38% of online donors have donated to a nonprofit through Facebook.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If Opening the ability to receive stock donations provides another avenue for donors to be able to support the organizations that are meaningful to them in a contactless way.

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AI Fundraising vs. Wealth Screening: Which Strategy Wins for Your Organization?

Nonprofit Tech for Good

Personalized Outreach at Scale With AI, your nonprofit can tailor messaging based on donor behavior, creating a more personalized experience for each supporter. Wealth Screening: Focus on High-Value Donors Wealth screening identifies major gift prospects by analyzing financial assets, property ownership, and other wealth indicators.

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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? They want to feel heard. Pick up the phone.

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