GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Marta Major Gifts 4. Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Marta Major Gifts. Oscar One-Off Donor 2. Susan Sustainer 3. Susan Sustainer.
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