NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 57

Bloomerang

OCTOBER 25, 2024

Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. Retention is a phenomenal 80 – 90% compared with under 20% for new one-time donors and just 45% when ongoing donors are added to the mix. In fact, the average annual value of a recurring gift is 10.3 Yes, it’s work.

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Bloomerang

FEBRUARY 3, 2025

Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift? You can use a letter or postcard to show your donor the impact of their gift. How can you do it?

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Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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sgEngage

JULY 5, 2022

Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. In regards to the key question of “are corporate matching gifts and donor retention levels related?” In this article, we’ll help you understand how to make this magic relationship work for you.

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Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Bloomerang

APRIL 14, 2025

The Daxko Operations + Bloomerang integration eliminates this challenge by automating donor insights, strengthening retention, and enhancing engagement. Without real-time insights, nonprofits may engage donors too late or overlook key giving opportunities, resulting in lower donor retention.

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Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Bloomerang

JANUARY 10, 2025

People give larger gifts to receive public recognition. If you dont list names, might you lose out on larger gifts? ” “On a scale of 1-5, how important is it to you to receive public recognition for your gift?” For example: Our listings are always/mostly/seldom accurate. People complain about lack of privacy.

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Nonprofit Tech for Good

NOVEMBER 8, 2019

On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. . Monthly Gifts: A Perfect Way For Millennials To Pitch In . ONE LESS COLD BREW CAN CHANGE A LOT.

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Bloomerang

JULY 7, 2022

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Since they’ve been doing this a while, I’m assuming this works? And a good one.

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sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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sgEngage

NOVEMBER 27, 2024

Recurring Donation Options Many online platforms, such as Blackbaud’s Donation Forms, allow donors to set up recurring gifts, turning one-time contributors into ongoing supporters, thus improving donor retention. Behind-the-Scenes What unique aspects of your organization’s work do supporters rarely get to see?

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Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. I’d bet not. .

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sgEngage

APRIL 30, 2021

These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Trend: Fewer Donors, Larger Gifts. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION. The first-year, online-only donor retention rate is 25%.

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Conclusion.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. You may think that monthly giving or pledges must be time-consuming or require a lot of administrative work. Their contact and gift information is saved in your CRM, a thank you note and receipt are automatically sent, and you are ready to solicit donations again in the future. Peer-to-Peer and Team Fundraising.

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Nonprofit Tech for Good

MAY 16, 2021

Mention the donor’s past involvement with your organization and the impact their previous gifts have made. Make it as easy as possible for donors to finalize their gifts by offering options like ACH , credit cards, and digital wallets like Google Pay or Apple Pay. 13 Donor Retention Email Templates. Make it personal.

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Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. Retaining your GivingTuesday donors is important, too.

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Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts. Sign your name with any contact information and thank your reader for their future gift.

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Nonprofit Tech for Good

DECEMBER 2, 2023

1) AI in fundraising Fundraisers’ opinions on using AI tools in their work vary. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. AI and fundraising automations can help fundraisers work smarter, not harder while simultaneously saving tons of time!

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The NonProfit Times

NOVEMBER 27, 2024

Fundraisers have the opportunity to offer several ways people can support the work and the organization’s goals. Using a CRM database can help you identify donor patterns to make smart engagement decisions or make a process easier for donors setting up recurring gifts. It’s not only about monetary giving. Make it personal.

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Bloomerang

FEBRUARY 5, 2025

Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. Following this, initiate a call from your executive within the first week of receiving a gift to further emphasize the donors importance to your organization.

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Nonprofit Tech for Good

DECEMBER 19, 2022

3) Implement a donor retention strategy. While not as fun as using social media, implementing a donor retention strategy is likely to result in more revenue and dedicated supporters. According to the Fundraising Effectiveness Report , the overall donor retention rate for 2021 was 43.6% — meaning that 56.4% 2022 Session ].

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Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Nonprofit Tech for Good

JANUARY 16, 2022

These automatic monthly transactions are easier on the donor physically and financially, so they can keep their relationship with your organization going strong without much work. In fact, you can immediately acknowledge each gift through your fundraising CRM. Crowdfunding. About the Author.

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Fundraising Strategy Nonprofit Social Media 298

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Artificial intelligence is simplifying the nonprofit slog work that ties up enormous banks of time and resources. Please cite sources.”

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Bloomerang

APRIL 11, 2023

Approximately 80% of volunteers state that they would like to be recognized or thanked by their organizations by hearing about how their work has made a difference. Showing your gratitude to your volunteers is key to boosting volunteer engagement and retention. Learn how to boost volunteer satisfaction and increase retention.

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Gift Volunteer Retention Ideas 105

The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. They show you whats working and where you can improve. The 5 Key Fundraising Metrics 1.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails.

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Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! I teach my clients that offering warm touches – the little things that warm a donor’s heart and make them feel good – are THE BEST donor retention strategies to keep people giving. And the good news is that increasing donor retention isn’t that hard.

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Retention Donor Strategy Newsletter 98

sgEngage

FEBRUARY 10, 2025

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Retention Gift Donor Program 52

sgEngage

JANUARY 17, 2023

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Step 2: Identify specific, realistic goals.

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Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. Many CRMs are feature-rich but you want to choose once that is built and designed for the nonprofit industry – it needs to be donor-centric and meet the needs of each persona working at your organization. By StratusLIVE (Sponsored Post).

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Nonprofit Tech for Good

APRIL 21, 2022

Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal. Building Lasting Relationships Boosts Donor Retention. Look, a donor can say to themselves, “my” tiger had a great year, and it’s thanks to my donation!

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Donation Donor Impact Nonprofit 352

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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