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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Donor retention can feel like a never-ending cycle. Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. Examples: Make a second gift.

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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. It costs 200-300% more to attract new donors than it does to get a second gift. Youre saving money by improving your donor retention. What is Donor Retention?

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Leveraging Matching Gifts Programs to Boost Donor Retention

sgEngage

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Add a Monthly Gift Ask to Your Welcome Email Series

NonProfit PRO

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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3 Ways to Boost Donor Retention with Nonprofit Tech Tools

Nonprofit Tech for Good

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Can Tech Tools Solve Donor Retention? Donor retention is, at its heart, about building relationships. Update your donation form and include the opportunity for a donor to leave a note about their gift.

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