Bloomerang

FEBRUARY 3, 2025

Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift? You can use a letter or postcard to show your donor the impact of their gift. How can you do it?

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Gift Donor Build Celebrate 74

CauseVox

JANUARY 8, 2025

Here are 7 ways to maximize the results of your fundraising campaign page: 1. Each tier directly connects a dollar amount to a tangible outcome that falls under Neil Squires mission, making every gift matter. Think of it this way: the less effort required, the more likely someone is to complete their gift. Get the Word Out!

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Campaign Results Fundraising Montana 83

NonProfit PRO

DECEMBER 15, 2022

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total.

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Giving Gift Results Raise 246

sgEngage

FEBRUARY 10, 2025

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Retention Gift Donor Program 57

NonProfit PRO

APRIL 19, 2022

When a nonprofit implements a planned giving program, there may be unexpected implications when receiving a gift. With planned giving rising in importance, ethically executing responsibilities is a critical question that any sized nonprofit should prioritize addressing.

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Giving Results Gift Question 203

Bloomerang

OCTOBER 25, 2024

PART 2 In Part 1 we looked at results from the recent Generosity Commission Report and how it’s important for you to shift your culture to meet the current moment. In fact, the average annual value of a recurring gift is 10.3 times higher than the value of the average one-time gift! Donor lifetime value skyrockets from 1.73

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Tips Strategy Gift Nonprofit 125

NonProfit PRO

JANUARY 20, 2022

I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020.

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Giving Gift Trend Track 264

NonProfit Hub

APRIL 8, 2025

Big Results for Small Nonprofits: 5 Fundraising Strategies Your nonprofit may not have the same resources, well-established donor base, or strong brand recognition as many larger, more long-standing organizations. Lets explore five budget-friendly fundraising strategies that can drive significant results for your nonprofit.

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Results Strategy Fundraising Nonprofit 55

Nonprofit Tech for Good

NOVEMBER 19, 2022

By Kyle Brown , COO at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. DonateStock has ignited a conversation in philanthropy with their innovative approach to stock gifting. Why Stock Gifting? Donors can deduct the fair-market value of the gifted stock on tax returns.

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Donation Websites Gift Donor 357

Bloomerang

JANUARY 13, 2025

Establish funding priorities: What gifts do you need of time, talent, and treasure to robustly champion your mission? To really improve the results, show where the additional gift income will come from. This will set the stage for not only motivating them to renew gifts, but to also consider increasing the amounts.

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Fundraising Gift Donor Articulate 109

Nonprofit Tech for Good

NOVEMBER 1, 2023

By Steve Latham , CEO & Co-founder at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. Persistent inflation and higher living costs have resulted in fewer dollars left over each month, making it harder for most households to support their favorite organizations as they did in prior years.

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Giving Gift Donor Donation 317

Nonprofit Tech for Good

APRIL 15, 2020

As a result, securing more monthly donor revenue is a high priority for nonprofits. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Donation Practice Nonprofit Paypal 363

Bloomerang

NOVEMBER 22, 2024

If you suggest that my $100 gift will end hunger, I won’t believe you. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. One of the greatest gifts we can give our donors is the gift of being known by us.

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Problem Fundraising Mail Gift 118

Bloomerang

NOVEMBER 21, 2024

What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Ensure online donors and new first-time donors are put into a special segmented donor stewardship series after making their gifts (instead of continuing to get each appeal in your appeal series).

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Calendar Fundraising Gift Social Media 110

NonProfit PRO

OCTOBER 4, 2024

Join us for an enlightening session on how to leverage matching gifts during the crucial end-of-year giving season to boost your fundraising outcomes. Access the top best practices for implementing a matching gift strategy that generates results during the busy giving season.

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Gift Strategy Impact Advice 130

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Mail Gift Studies 298

Bloomerang

DECEMBER 27, 2024

Or theyre told they must bring in X number of new donors at the organizations major gift level. Mid-level, major, and legacy gifts are a long game. So, handing over a bunch of major gift likelihood folks to your fundraiser and expecting them to raise major gifts from each of them is shooting them in the foot.

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Fundraising Generation Metrics Gift 114

sgEngage

NOVEMBER 18, 2024

Before exploring specifics about planned giving prospects, you must understand something much more fundamental—why donors choose to give through bequests and other planned gifts in the first place. Additionally, remember that “planned gifts” are a diverse category. What Motivates Planned Giving? Who Gives to Planned Giving Programs?

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Program Giving Gift Donor 102

Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. As a result, organizations can wind up having insufficient cash on hand to function optimally during the down months. 4) Better Long-Term Planning.

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Donation Nonprofit Gift Donor 355

NonProfit PRO

JUNE 28, 2021

There’s so much that goes right with monthly giving, and the results are showing. But every now and then, I see some goofs. I’m sharing these mistakes because I hope you will not make them in your organization. Let’s look at four examples of how things can go wrong.

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Examples Gift Results Giving 214

The NonProfit Times

DECEMBER 4, 2024

Pledges are tracked for a week at the Combined Federal Campaign, where the total online pledge result was $3.1 Average gift size was for the most part stable, slipping slightly under 1% from $238.59 Even as donations and donor numbers saw a slight decline, every single gift made an impact, especially in these challenging times.”

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Digital Sri Lanka Pledge Donation 130

Nonprofit Tech for Good

SEPTEMBER 20, 2018

If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com. 2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. The result? A 64% increase in recurring donors.

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Stats Giving Fundraising Gift 273

Nonprofit Tech for Good

JUNE 22, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. Reviewing new donations that have the potential to become recurring gifts. Offer donation matching to drive urgency and increase gifts in a short time.

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Action Fundraising Nonprofit Gift 320

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Retention Donor Strategy Social Media 115

The NonProfit Times

NOVEMBER 27, 2024

and Canada Hub at Giving Tuesday , and Cara Dickerson, vice president, Customer Success at Momentive Software , annual awareness around GivingTuesday results in people having the inspiration to be generous and personal reason to give. When people are engaging in a way that is meaningful to them, it can result in additional contributions. *

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Donor Time Demographics Donation 104

Bloomerang

OCTOBER 21, 2024

Step 1: Show your donors the impact of their last gift! This doesn’t mean you’re asking too often—it means asking again before showing their first gift had an impact. Whether their last gift was for GivingTuesday or months before, you need to do more than just thank them. You must tell them how their gift made a difference.

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Donation Gift email Donor 102

Nonprofit Tech for Good

OCTOBER 29, 2022

Elevate different gift amounts and frequencies to be accessible for varied financial situations. In fact, the average one-time gift is about $168 on Classy, and the average monthly recurring gift is $30. While the recurring gift size is smaller, recurring donors typically give for one to three years.

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Giving Donation Donor Gift 338

Nonprofit Tech for Good

JANUARY 31, 2021

This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Gifted :: gifted.com. Bonfire :: bonfire.com. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online.

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Fundraising Tools Online United States 329

Nonprofit Tech for Good

MARCH 20, 2024

Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Bonterra ] 33% of online donors give tribute gifts to family and friends. per visitor.[

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Statistics Fundraising Online Nonprofit 245

Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. 5 Ways a Recurring Giving Program Boosts Fundraising Results A recurring giving program can be a valuable part of a nonprofit’s overall fundraising strategy.

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Donation Guide Nonprofit Retention 275

Nonprofit Tech for Good

DECEMBER 8, 2021

Email messaging resulted in 19% of all online revenue in 2020 (up from 14% in 2019). 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr.

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Trend Fundraising Digital Marketing 336

NonProfit PRO

JUNE 24, 2021

Do not be satisfied with just an annual gift, major gift or planned gift. Strive to seek multiple gifts from various assets of one donor. The compounding effect of the gift will provide enhanced financial results and a deeper and more meaningful relationship with your donors.

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Donor Gift Relationship Results 194

Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Except, there aren’t many donations coming through.

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email Fundraising Rate Donation 117

Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size.

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Donation Giving Nonprofit Donor 354

sgEngage

SEPTEMBER 13, 2024

Have you ever had your board members scratch their collective heads when the development and finance teams report their results? The quandary that faces every nonprofit management team is how to communicate the difference in GAAP to non-GAAP operating results. Do you get questions on why the two never match up?

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Results Nonprofit Pledge Gift 98

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

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Fundraising Donor Mail Professional 108

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. What you expect the end result to be. Reports can include: Major Gifts Follow Up Report.

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Relationship Donor Management Sponsor 246