Pamela Grow

DECEMBER 6, 2023

You may have heard the buzz in the nonprofit sector around matching gifts, the corporate philanthropy program in which companies match donations that their employees make to nonprofits. In other words, do donors actually care about matching gifts enough to request them? This makes marketing matching gifts crucial.

Stats 59

Stats Gift Donor Statistics 59

DNL OmniMedia

MAY 23, 2024

Matching gifts are a fundraising method in which companies match their employees’ donations, usually at a 1:1 ratio. Double the Donation’s fundraising statistics report shares that 78% of eligible donors are unaware of whether their company offers a matching gift program. What are Matching Gifts?

Gift 52

Gift Process Donation Method 52

Connection Cafe

OCTOBER 4, 2018

Overhead to program expense ratio. Programmatic statistics related to mission impact. As with many multiple-choice tests, there is only one answer here that makes sense: programmatic statistics related to mission impact. There’s also no question that ratios can be valuable tools for evaluating charitable groups.

Measure 31

Measure ROI Organization Ratio 31

Connection Cafe

AUGUST 9, 2013

It’s also been reported as the top tactic to deliver relevant and engaging content.*. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). When looking at test results, make sure you achieved statistical significance. And perhaps your next tweet or mailing.

email 48

email Campaign Test Benchmark 48

Achieve

FEBRUARY 11, 2022

For example, a supporter who has just signed up to become a recurring donor will likely be more receptive to a thoughtful thank you message than they would a prompt to immediately increase their new gift. . While some recurring donors are content to just contribute their monthly gift, others will want to get more involved with your nonprofit.

Impact 105

Impact Donor Strategy Statistics 105

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Enable recurring gifts Invite donors to become recurring supporters by offering a monthly donation option on your donation page.

Ideas 100

Ideas Guide Online Fundraising 100

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Supporters set up their own online donation pages and solicit gifts from their friends and family. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 79

Ideas Online Fundraising Tips 79

Nonprofits Source

FEBRUARY 25, 2017

Intent meaning what types of content will compel donors to give a charitable gift. There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies. We’ve already discussed data-backed statistics are not enough. The efficiency ratio , also known as the revenue to cost ratio.

Content 40

Content Leadership Marketing Files 40

Qgiv

JULY 21, 2022

Here are some interesting statistics to know as you think about growing your multi-channel marketing: The average American spends over 2.5 Google’s recent report on digital marketing trends framed the opportunity this way: To stand out in 2022, brands should be more intentional about communicating their value and authentic purpose.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

DECEMBER 5, 2017

The emergence of new technology alone has led to increases in donor expectations on several fronts—from mission transparency and program reporting to organization access and donor responsiveness. I began to educate and report on a new series of metrics that added depth and reason behind our results. Measure and report on your success.

Analytics 33

Analytics Data Analysis Metrics 33