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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Do Donors Care About Matching Gifts? 7 Stats & Takeaways

Pamela Grow

You may have heard the buzz in the nonprofit sector around matching gifts, the corporate philanthropy program in which companies match donations that their employees make to nonprofits. In other words, do donors actually care about matching gifts enough to request them? This makes marketing matching gifts crucial.

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How Matching Gifts Impact Donor Engagement

Qgiv

High levels of engagement lead to effective stewardship plans , increasing retention rates over time, and overall successful supporter relations. But did you also know that matching gifts can have a significant impact on your donor engagement efforts? What are matching gifts? Let’s begin with the basics.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. . Event Attendance Rate.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). 6) Add charity rating badges and program vs. operating expense graphics. 4) Experiment with default donation amounts.

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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

Corporate matching gift initiatives are among the most impactful philanthropic programs offered by thousands of companies across the globe. Matching gifts bring with them the obvious benefit of increased corporate philanthropy revenue. So why not utilize strategic matching gift initiatives to further aid you in reaching your goals?

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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