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Be Careful With Wealth Ratings

NonProfit PRO

Using data in the form of stories, not statistics, is a powerful idea that is important to apply in major gifts as it relates to the use of wealth data to determine the inclination of a donor to give to your organization.

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What do the mega gifts of 2024 say about giving? 

Candid

What can we learn from last years largest gifts from individuals about the latest giving trends and what to expect in 2025? Candids Philanthropy News Digest and the Chronicle of Philanthropy covered 24 nine- and 10-figure gifts from U.S.-based But the total dollar amount of those mega gifts fell more sharply, to about $4.35

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More Recurring Gifts From Digital Approaches

NonProfit PRO

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.

Gift 279
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Leveraging Matching Gifts Programs to Boost Donor Retention

sgEngage

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Lifetime Value Starts With the Second Gift

NonProfit PRO

We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year. The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged.

Gift 279
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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” Donor retention can feel like a never-ending cycle. Just by asking.

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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

Open your email platform and tell me what your open rate is. If you suggest that my $100 gift will end hunger, I won’t believe you. Q: What is a reasonable response rate? A : Response rates differ by channel, for example, direct mail vs. email. They aren’t! Don’t believe me? The solution? Send more emails. Why the range?

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