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10 Proven Strategies To Help You Retain New Donors

Bloomerang

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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3 Key Elements of a Lapsed Donor Letter

Neon CRM

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Did it say, “Thanks for the gift!” This will help you achieve a few ends.

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How to Write the Best Ever GivingTuesday Thank-You Letter

Neon CRM

It’s an important part of a good donor retention strategy. That might sound a little silly, right? Get Specific About Your Donor’s Impact Pretend you gave your nephew $50 for a birthday gift. A strong thank-you letter might say: “Thanks to your gift, local students will be able to attend summer camp.” We hope so!

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Could a Recurring Giving Program Solve All Your Problems?

Qgiv

Though recurring giving isn’t perhaps as magical as that title sounds, it really is an incredible tool that is widely underutilized in nonprofit fundraising. Donor retention continues to be a challenge for many organizations, so simply growing the number of recurring donors can dramatically impact donor attrition.

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What is a Donor Management System?

Saleforce Nonprofit

Picture this: you’re the executive director of a small but fast-growing arts and culture nonprofit organization. If this sounds like you, maybe it’s time you implement a donor management system, or DMS. Names, emails, tasks, deadlines, gift asks. Does this sound like the solution your fast-growing nonprofit needs?

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3 Ways to Boost Donor Retention with Nonprofit Tech Tools

Nonprofit Tech for Good

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Can Tech Tools Solve Donor Retention? Donor retention is, at its heart, about building relationships. Use that data to paint a picture of the different groups of people who are passionate about your cause.

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How to Get Donations for a Fundraiser: 10 Best Practices

Allegiance Group

Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) 10) to major gifts (e.g., Businesses most often give through matching gifts, corporate and volunteer grants, or in-kind donations of free goods or services. Foundations. Reach out to major donors. Establish a sense of urgency.