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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Who to Target with Your Planned Giving Program & Why

sgEngage

Before exploring specifics about planned giving prospects, you must understand something much more fundamental—why donors choose to give through bequests and other planned gifts in the first place. Additionally, remember that “planned gifts” are a diverse category. What Motivates Planned Giving? Who Gives to Planned Giving Programs?

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

What was our average gift amount? What was our retention rate year over year? October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. How many new first-time donors did we have at end of year?

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10 Digital Marketing & Fundraising Trends to Prioritize in 2023

Nonprofit Tech for Good

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal. What is your engagement rate?

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements.

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The Essential Nonprofit Fundraiser’s Guide to Mobile Giving

Bloomerang

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization.

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Goals may be dollar-based—e.g.,

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