Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns.

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Professional Fund Model Build 98

Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. This brings the listener into a uniquely powerful frame: “We don’t seek gifts. The resulting confusion and paralysis can cause low conversion rates.

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Fundraising Nonprofit Grant Language 98

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Track data points and metrics to evaluate your campaigns progress. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it allow donor wealth screening to assist Major Gift Officers? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members.

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Nonprofit Donor Social Media Causes 263

sgEngage

OCTOBER 4, 2024

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. And that one gets a bigger gift.

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Metrics Giving Donor Gift 98

sgEngage

OCTOBER 12, 2021

As you work to implement your fundraising vision, its likely gift officers play a vital role. In this dynamic work environment, how are you keeping gift officers motivated and connected to their outcomes? I have worked with a lot of leaders to develop plans for keeping gift officers excited and on track. It isn’t a one-time fix.

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Gift Tips Metrics Fundraising 104

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Attendance Growth.

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Metrics Ratio ROI Sponsor 98

Nonprofit Tech for Good

SEPTEMBER 20, 2018

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”.

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Stats Giving Fundraising Gift 253

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Metrics Fundraising Retention ROI 87

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. What Apple’s privacy changes mean for email open rates. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.

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Metrics Open Blackbaud email 116

sgEngage

JUNE 23, 2022

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a refresh, now is the perfect time to launch or expand your program. Charitable giving has grown nearly 20% in the last three years, with the average gift amount increasing by 10% in 2021. Set Your Major Gift Threshold.

Gift 105

Gift Program Fundraising Build 105

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift email Results Donor 97

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Define your metrics of success.

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Fundraising Practice Guide Campaign 238

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Plus, these campaigns see average response rates of 5.3%. Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts.

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Template Donation Help Raise 98

Whole Whale

APRIL 1, 2025

ENGAGED: Inspiring the First (or Next) Gift Your goal: Nurture your supporters to make giving easy, compelling, and timely. How are you thanking your donors and helping them understand the value of their gift? AWARE: Attracting New Donor Prospects Your goal: Get on their radar. Start the relationship.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

sgEngage

JANUARY 17, 2023

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Goals may be dollar-based—e.g.,

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Gift Develop Donor Measure 98

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. . For email, the key metric to review is your Open Rate.

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Rate Donor Mail email 107

Pamela Grow

FEBRUARY 11, 2025

By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement. Recurring Donation Rate: Tracks the percentage of donors who give regularly, showcasing the success of your efforts to secure consistent support.

Relationship 59

Relationship Donor Metrics Fundraising 59

Candid

FEBRUARY 5, 2025

This is lovely but led to many competing programs, such as holiday gift baskets, backpacks, clothing, and tutoring, leaving the organization stretched too thin. Treehouse aimed to ensure every foster youth in their metropolitan area graduates high school at the same rate as their peers within five years.

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Nonprofit Problem Childhood Goal 69

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones.

Fundraising 340

Fundraising Donation Donor Social Media 340

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

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Fundraising Online Ideas Guide 111

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

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Analytics Data Nonprofit Metrics 97

Nonprofit Tech for Good

SEPTEMBER 29, 2019

According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Only 24% of emails are being read at all (not to mention their 2.57% click-thru rate) 2.

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Conversation Online Giving Tips 262

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Add a matching gift search tool. Offer suggested donation amounts.

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Donation Process Online Tips 52

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Donor 132

Donor Data Report Metrics 132

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

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Metrics Data Track Question 52

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. It) has helped me identify the correct constituents to place into gift officer portfolios,” she said. The goal is then to turn those data insights into actionable tasks.

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Measure Help Analysis Metrics 115

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships.

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Retention Rate Donor Mail 59

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. In this post, I’ll explore the fifth strategy. .

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Analytics Strategy Fundraising Social Media 126

Candid

AUGUST 18, 2021

The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI also identified 411 gifts that were missed by the traditional mailing list.

Course 130

Course Fundraising Mail Analysis 130

Allegiance Group

APRIL 3, 2025

Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 These declining retention rates show the importance of employing good retention strategies , as retaining existing donors is more cost effective than acquiring new ones. percent of new donors retained year to date.

Donor 52

Donor Tips Retention Mail 52

CauseVox

OCTOBER 10, 2024

Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms. These metrics can unveil which stories or content pieces resonate most with your audience.

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Social Media Media Tips Social 96

Candid

JUNE 28, 2022

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Engage with donors after they make a gift by: .

Donor 111

Donor Retention Gift Database 111

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Boost recurring donations by sending links to make a monthly gift. over the past year. What makes SMS messaging so powerful?

Fundraising 52

Fundraising Tips Donor Broadcast 52

CauseVox

FEBRUARY 11, 2025

Then, consider including a short mission statement or tagline that reminds donors why their gift matters. Some people prefer a one-time gift , while others like to set up a recurring donation to make an impact every month without having to think about it. Thats where suggested donation amounts come in!

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Donation Create Free Donor 60