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Rethinking Annual Giving Metrics: A New Storyline for Higher Ed

sgEngage

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. And that one gets a bigger gift.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Attendance Growth.

Metrics 98
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . Key Messages .

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How (and Why) to Track Your Donor Retention Rate

Neon CRM

Do you know your donor retention rate? It’s one of the most important metrics you can track—it can teach you so much! On top of helping you understand how well you engage donors after their first gift, your donor retention rate can guide you as you plan future fundraising campaigns, messaging, and community outreach.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 101