sgEngage

OCTOBER 30, 2024

For example, Momentum’s free Chat-GPT is geared specifically toward major gift fundraisers. If a donor typically gives in Q4 but also makes special gifts around their birthday, you can plan your outreach accordingly. Say, “Write in the style of this successful appeal…” rather than starting from scratch.

Donor 104

Donor Script Fundraising Gift 104

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it allow donor wealth screening to assist Major Gift Officers? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members.

Nonprofit 263

Nonprofit Donor Social Media Causes 263

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Average Gift Size.

Metrics 98

Metrics Ratio ROI Sponsor 98

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Nonprofit Tech for Good

SEPTEMBER 20, 2018

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”.

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Stats Giving Fundraising Nonprofit 253

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. Register now for our Tips and Timesavers webinars.

Metrics 116

Metrics Open Blackbaud email 116

sgEngage

JUNE 23, 2022

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a refresh, now is the perfect time to launch or expand your program. Charitable giving has grown nearly 20% in the last three years, with the average gift amount increasing by 10% in 2021. Set Your Major Gift Threshold.

Gift 105

Gift Program Fundraising Build 105

The NonProfit Times

FEBRUARY 1, 2022

One of the few known gifts in the latest round of giving by author and philanthropist MacKenzie Scott was an $8-million gift to the National Council on Aging (NCOA). It’s the largest unrestricted gift in the 72-year history of the organization. based advocacy group, which announced the gift today.

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Gift Arlington Grant Advocacy 97

Nonprofit Tech for Good

AUGUST 21, 2021

Water.org’s monthly donors are a powerful driver of long-term change and scale because their sustaining gifts create sustainable solutions. This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly. What they really need are affordable, lasting solutions.

Donor 334

Donor Difference Community Profit 334

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift email Results Donor 97

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts. Sign your name with any contact information and thank your reader for their future gift.

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Template Donation Help Raise 98

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

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Fundraising Practice Guide Campaign 238

Bloomerang

DECEMBER 12, 2024

By sending donors thank-you emails within 24 hours of their gifts (and ideally as soon as possible), you can demonstrate their gifts’ impact and build long-term relationships with them. Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails.

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email Marketing Guide Nonprofit 88

Candid

OCTOBER 16, 2024

This brings the listener into a uniquely powerful frame: “We don’t seek gifts. They pick a goal, define strategies, and stay focused on the small handful of metrics that measure the execution of the strategy. Nonprofits that seek to scale use language such as “charitable investment,” or “investment” for short.

Fundraising 98

Fundraising Nonprofit Grant Language 98

sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns.

Professional 98

Professional Fund Model Build 98

sgEngage

JANUARY 17, 2023

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Goals may be dollar-based—e.g.,

Gift 98

Gift Develop Donor Measure 98

sgEngage

DECEMBER 30, 2024

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated. You will have the elements to translate between and marry the business metrics that ROI measured and your mission impact criteria.

Measure 111

Measure Organization ROI Ratio 111

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

CauseVox

MAY 29, 2024

With a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in 3 say they would give a larger gift if matching is applied to their donation. That is why using an automated matching feature is the most clear and effective way to promote your gift matching campaign.

Audience 80

Audience Gift Gambia Practice 80

Whole Whale

APRIL 1, 2025

ENGAGED: Inspiring the First (or Next) Gift Your goal: Nurture your supporters to make giving easy, compelling, and timely. How are you thanking your donors and helping them understand the value of their gift? AWARE: Attracting New Donor Prospects Your goal: Get on their radar. Start the relationship.

Strategy 52

Strategy Fundraising Guide Nonprofit 52

Bloomerang

DECEMBER 2, 2024

The donation page conversion rate The donation page conversation rate is the best metric to judge your email by as it represents the ultimate goal of a fundraising email—getting donations. Your donation page is the last stop before someone makes a gift and it can make or break your results.

email 118

email Fundraising Rate Donation 118

TechCrunch

MAY 17, 2022

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. Start by identifying your critical metrics. Both are valid concerns!

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Metrics Data Strategy Consultant 98

Candid

NOVEMBER 5, 2024

Look at tools such as Double the Donation to see if your corporate volunteers are eligible for Dollars for Doers grants or matching gifts. Recruit potential board members. Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services.

Nonprofit 111

Nonprofit Volunteer Survey Community 111

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Track data points and metrics to evaluate your campaigns progress. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift.

Mobile 105

Mobile Giving Guide Nonprofit 105

Greater Giving

DECEMBER 2, 2024

Major Gifts Officer A major gifts officer manages all activities related to major gifts, generally focusing on major gift solicitation and stewarding major donor relationships. Individuals who excel in this role have great communication skills and can leverage your nonprofit’s network to find new donors.

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Team Fundraising Grant Gift 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

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Facebook Fundraising ROI Metrics 233

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones.

Fundraising 340

Fundraising Donation Donor Social Media 340

Achieve

OCTOBER 25, 2024

Establishing an ESG program is only the first step—you’ll also need to prove its long-term value by continuously collecting and reporting key performance metrics (KPIs). Then, you can use these metrics for decision-making and reporting. Takeaways for Nonprofits Mention ESG efforts in grant applications and funding requests.

Trend 52

Trend Business Nonprofit Gift 52

Pamela Grow

FEBRUARY 11, 2025

By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement. Average Gift Size: Indicates the average amount donated per gift, helping you assess the effectiveness of your fundraising strategies.

Relationship 59

Relationship Donor Metrics Fundraising 59

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52

Metrics Data Track Question 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Bonus Tip: Identify Major Gift Prospects . If you’re keeping a master file of your exported Facebook Fundraiser donation data as suggested previously, you can mine it for potential major gift prospects.

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Facebook Fundraising Raise Campaign 226

Nimble AMS

DECEMBER 2, 2024

Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics. Before GivingTuesday you’ll want to educate your members about the global day of giving and explain why their donations matter.

Celebrate 101

Celebrate Associations Social Media Campaign 101

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Fundraising 111

Fundraising Online Ideas Guide 111

sgEngage

MARCH 18, 2025

Making this shift includes moving beyond traditional metrics of success that prioritize short-term results over long-term sustainability and embracing approaches that are relational, equitable, and human-centered. And many funders are stepping up to address the well-being of those doing mission-driven work.

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North Carolina Philanthropy Foundation Grant 72

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

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Analytics Data Nonprofit Metrics 97

NonProfit Hub

APRIL 8, 2025

Many crowdfunding websites allow you to monitor your campaigns performance with metrics such as page views and total number of donations received. Increase participation in your virtual 5K or walk-a-thon by gifting a free branded t-shirt to everyone who registers. Spread the word about matching gifts.

Results 45

Results Strategy Fundraising Nonprofit 45