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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. Whether with an email or a text message (or even a phone call!), Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal.

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Although it sounds like a simple task, creating and refining an auction list is easier said than done. 1) Get your auction list in check. . electronically or via regular mail).

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

In our November/December edition, we explored how to build your 2015 marketing plan. Steven Shattuck, Bloomerang ’s VP of marketing, explained that this actually happened to an NPO and offered two quick tips for your organization to implement. New donors at or below your average gift amount. The lesson here?

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. That tip sounds kind of goofy, doesn’t it? But communicating with your supporters can be intimidating.

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Send mission impact videos.

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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). It doesn’t have to be a gift. Then help implement these tools.