Bloomerang

NOVEMBER 16, 2023

In 2014, Meredith Niles had just taken over fundraising for Marie Curie in the UK when her phone rang. They then tracked the level of donations from those groups, how many of them were still giving to the organization in the future, and what the level of their gifts were.

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Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Nonprofits Source

JUNE 24, 2024

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

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Nonprofits Source

JULY 2, 2024

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. Today’s most effective marketers engage in inbound (pull) marketing. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Nonprofits Source

MAY 15, 2024

Are you taking advantage of this time your customers spend on their phones and computers? If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Perform market research.

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Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. To effectively plan and market your golf tournament among your donors, you’ll want to follow a few key steps: Secure corporate sponsorships.

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Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Nonprofits are missing a big opportunity to stay more connected with their donors by not capturing their mobile phone numbers.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Now imagine you can offer donors a similar experience when they come across your site on their phones.

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NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. According to Mailchimp ?

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email Marketing Spam Rate 84

Qgiv

JUNE 2, 2021

Luckily, there’s a great way to make your donors’ gifts double (and sometimes triple) in value. By instituting a matching gifts program at your medical nonprofit, your donors can provide additional funds so you can continue to do your crucial work. What is a matching gift program?

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DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Bloomerang

SEPTEMBER 27, 2024

Text-to-give (also known as text-to-pledge or text fundraising) is a form of mobile fundraising in which donors give by sending a keyword to a text fundraising phone number. You select a unique keyword (such as “GIVE”) and are assigned a phone number for supporters to text. Supporters text the keyword to your phone number.

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EveryAction

JANUARY 25, 2023

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. It is not enough to simply send a tax receipt with a form letter when you receive a gift.

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Nonprofit Tech for Good

APRIL 21, 2022

Whether with an email or a text message (or even a phone call!), Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal. It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch.

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Nonprofit Tech for Good

MARCH 4, 2020

As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. According to The Guardian , people are spending an average of three hours and 15 minutes on their phone per day. It’s simple to receive in-kind gifts from supporters with the help of apps like Forward.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

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Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. All of us are marketed to, but few of us engage in real conversations with the nonprofits and brands we like.

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Qgiv

JUNE 25, 2021

These five text message marketing best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience! . Why are these text message marketing best practices so important? . These text message marketing best practices will make that happen!

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Get Fully Funded

AUGUST 30, 2024

These individuals contribute the largest gifts, which help to further your mission and programs. The major gift fundraising cycle doesn’t stop when your nonprofit receives a gift. Have your major gifts officers check in with them and ask if they would like to RSVP. Better yet, have a director or a board member reach out.

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Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. By doing so, supporters can connect more strongly with the donation amount, making them more likely to finish the gift process. Matching and recurring gifts.

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Tech Soup

FEBRUARY 18, 2014

Not that long ago, there were dozens of charity mobile phone donation programs vying for attention. Why Phone Recycling Matters. In the world of electronics recycling, mobile phones are a problem. One popular method of getting people to turn in their old phones has been to recycle them for charity. Phones 4 Charity.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. electronically or via regular mail).

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Make sure your website is mobile optimized for donors using their cell phones. You did it: your donation appeal was a success.

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Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Send mission impact videos.

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Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr. There’s nothing better than that.”

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Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

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Get Fully Funded

OCTOBER 13, 2022

Text-to-give is a powerful donation tool that offers donors a way to easily give to their favorite nonprofits right from their phones. Market Your Nonprofit with Text-to-Give. Be sure to include information in a follow-up text or receipt on how donors can manage their recurring gifts. Use Text-to-Give in Fundraising Events.

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Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). It doesn’t have to be a gift. Then help implement these tools.

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NonProfit Hub

MAY 6, 2015

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. There are a host of ways to market matching gifts. So, strap yourself in. Email signatures.

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Gift Marketing Cancer Social Media 28

Nonprofit Tech for Good

AUGUST 29, 2022

Now let’s take a moment to consider this value in terms of fundraising, marketing, and program execution. Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Or, perhaps one of your volunteers works for a marketing agency and would like to help your nonprofit with its marketing.

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Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about online fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more. An updated look?

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Marketing Strategy Online Adwords 69

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more. An updated look?

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Digital Marketing Strategy Adwords 68

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. While we might call our phones ‘phones,’ there are Apple, Android, and Google devices. The second prize is a $200 gift card to the best place for pho in town, Pho-Nomenal. Like many nonprofits, Eventgroove is a small company. Until I tried it. Yes and no.

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NonProfit Hub

JUNE 30, 2014

In contrast, old-school phonathons seem like the not-so-stunning Danny DeVitos of your marketing and sales plan, right? Maybe, but for many NPOs, saddling up, getting down in the dirt and hitting the phones is still one of the most effective ways to get those donations. They’re the Kate Uptons of fundraising. The money will follow.

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