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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Why Volunteers Make Amazing Donors

The Fundraising Authority

Your volunteers are already some of your most committed supporters. In fact, recent studies show that each volunteer’s time is worth over $23 per hour. Here are three reasons why you should make the ask : #1 – Volunteers Already Understand the Good You Do. 2 – Volunteers Have Sweat Equity.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

What was our average gift amount? Line up any volunteers or campaign leaders. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match).

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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