CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Secure A Matching Gift Matching gifts are nonprofit gold.

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Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. A study from the University of Notre Dame revealed that people are much less likely to donate to charities when using smartphones than when using computers.

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Mobile Giving Guide Nonprofit 105

Bloomerang

SEPTEMBER 14, 2022

As we wrapped up the webinar we realized there’s an entire universe of fundraisers that could benefit if we shared the data and questions we received, so we’ve pulled it all together for you to share with your team. Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter.

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Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Robert Weiner

JANUARY 15, 2015

Not wanting mail? Is it a criteria which is temporary – “they’ve not given to us ever” doesn’t mean they may not wish they had, and upon decease urge gifts “in their memory” to your organization. I suggest managing them by implementing some way to exclude them from mailings, etc. no contact or gifts in the last 7 years).

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sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. It all started when we noticed larger universities holding successful giving days back in 2014. As you can imagine, it was!

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Get Fully Funded

NOVEMBER 11, 2021

Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year. This was because you had to cut your budget, and the volunteers who usually helped with mailings weren’t available—so no mailings were sent. Mary’s University of Minnesota.

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DipJar

APRIL 19, 2021

Let’s take another example: you want to start an initiative to ask people of means to support your mission with charitable donations — in other words, launch a major gifts program. . The first skill to develop in seeking major gifts is prospect research. In major gift work, it’s really the person’s interest that counts the most.

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Skills Professional Nonprofit Philadelphia 98

Saleforce Nonprofit

JULY 21, 2021

For example, if direct marketing segments are pulled before the most current gifts have been entered from donation pages, contacts may be pulled into the wrong groups and sent inappropriate solicitation messaging. She also gets no gift acknowledgement because of the erroneous email address. You Want Your Data Clean.

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Integration System Los Angeles Database 119

Connection Cafe

APRIL 12, 2011

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal. But I digress. in printing and postage costs.

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Bloomerang

AUGUST 30, 2021

Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Recaptured donors (whose last gift was two or more years ago) were up nearly 14%. Moving donors from their first gift to their second continues to be a chronic issue for the sector.

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Donor Giving Retention Nonprofit 130

Bloomerang

OCTOBER 14, 2022

They include (1) annual giving; (2) capital campaign; (3) major gifts ; (4) endowment building; (5) planned giving, and (6) strategies like in-person or virtual meetings, phone calls, direct mail, digital fundraising, grant writing, and events. It’s not reasonable to begin by prospecting among all the people in the universe.

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sgEngage

DECEMBER 6, 2022

For instance, have you considered including winter solstice celebrations in your holiday gift appeal? When you can authentically rejoice in special days across religions and cultures, you’re giving a gift of recognition and welcome to all of your constituents. Yalda is a winter solstice celebration for Iranian-Americans, Dec.

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Giving Tips Fundraising Celebrate 105

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Effective management of major gifts relationships. Digital communication that stands out.

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University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Effective management of major gifts relationships. Digital communication that stands out.

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University Practice Tech Mail 40

Michael Stein's Non-profit Technology Blog

AUGUST 23, 2006

Percentage of gifts vs. letters sent. What's ave gift? For your in-house friends mailing list, following rules, and making it more personal, 10% (with follow up phonecalls, 15%). And finally, she stresses the importance of accurately tracking response. Track your returns. Targets for new, cold list are only 1-3% return.

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University Fundraising Donor Gift 40

The NonProfit Times

SEPTEMBER 17, 2024

Results of research by Nathan Dietz of the University of Maryland’s Do Good Institute and commissioned by the Generosity Commission estimated that giving in the previous year increases a person’s likelihood of joining one or more community groups or organizations by nearly 10 percentage points.

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Volunteer Giving Philanthropy Research 110

Get Fully Funded

JANUARY 9, 2022

You can find new donor prospects by booking speaking engagements at community groups, clubs, churches, universities, anywhere you think you can find people who will be interested in your work. Your donors can easily visualize how their gift will help make a difference. How will we follow up on the gifts we receive?”

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Achieve

JUNE 7, 2021

Mary’s University of Minnesota. Up until then, some universities ventured into certificates, but there was nothing with real academic rigor. If we’re just talking about methods, there’s major gifts, bequests and trusts, corporate relations, grant proposals, direct mail, social media, virtual and in-person events.

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Train Training Fundraising People 66

Qgiv

NOVEMBER 8, 2024

Are you prepared to accept and process their gifts easily and safely? Schools and universities With mobile giving, universities can reach out to their alumni network instantly. Alumni love to give to the programs they enjoyed as students, so universities reach out to them with specific campaigns.

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Mobile Course Giving Guide 93

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

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BoardAssist

SEPTEMBER 16, 2014

Let’s talk about “profitability” when it comes to staging galas, investing in direct mail, and investing in consulting or staff resources. For example, investing $20k in really good direct mail should yield about $80k in revenue, if you have a list of responsive donors. For example, major gifts is a likely source of untapped revenue.

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Attention Profit Fundraising North Carolina 61

Bloomerang

MARCH 27, 2024

The days should be long gone that a woman receives mail without her correct name, usually due to making assumptions based upon relationships. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. Let us know in the comments.

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Philanthropy Fundraising Strategy Donor 115

Connection Cafe

JULY 18, 2017

Here are 3 major lessons for colleges and universities from this year’s Charitable Giving Report: 1. Giving to Colleges and Universities is Up, But Growing Slowly. The increase in giving to colleges and universities was slightly higher, at 1.5%. Year-End Giving is Essential for University Fundraising. year over year.

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University Fundraising Report Education 30

Bloomerang

APRIL 10, 2025

Consider using a multichannel marketing approach that combines traditional channels like direct mail and flyers with digital channels like social media, email, and your website. Determine how youd like to spread the word about your volunteer opportunities. Explore corporate volunteerism.

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Volunteer Ideas Social Media Skills 59

NTEN

SEPTEMBER 8, 2010

Friendraising, by the way, is the concept of cultivating and developing relationships for purposes other than soliciting philanthropic gifts, such as for a volunteer role or in an advisory capacity. CC launched Red House@Your House with a mail and e-mail campaign. The fundraising piece does often come – just at a later date.).

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Community Campaign Fundraising Build 65

Qgiv

SEPTEMBER 25, 2024

The Generational Giving Report has some unexpected findings, such as Gen Z preferences and universal areas of improvement for fundraisers. Only 20% of donors have had their gift matched by their employer Across all generations, only 20% of respondents have had their donations matched by their employer. Want to learn more?

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Generation Report Giving Gift 52

ASU Lodestar Center

JUNE 7, 2011

In her discussion, she shares the results of Looking Out for the Future: An Orientation for Twenty-first Century Philanthropists , her report that "shows you how long-term trends are combining to create a new reality for every gift and every giver." Central Ave.

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Philanthropy RSS Arizona Americorp 79

Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania. If so, this webinar is for you.

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South Africa Colorado Case Study Integration 59

Connection Cafe

OCTOBER 10, 2017

5 Ideas for University Fundraising Campaigns at Year-End. Here’s what you can do to help your end-of-year email stand out: Analyze your top performing emails –what were your best performing e-mails of 2017, which were your poorest performing emails? Very few emails take advantage of this text.

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Campaign University Ideas Fundraising 33

Connection Cafe

OCTOBER 26, 2017

One day can make a difference and New Mexico State University (NMSU) can prove it! Our secret sauce and what we believe made this initiative successful was our ability to offer a matching gift incentive. On Giving Tuesday, every gift to a scholarship anywhere in the NMSU system was matched dollar for dollar.

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New Mexico Mexico Story Mail 42

Qgiv

MAY 23, 2022

Every organization and donor base is unique, so though these aren’t universally the best for every organization, if you aren’t segmenting at all, this is a good place to start. You should NEVER email or mail a solicitation to a recurring donor that doesn’t acknowledge that they are already making a recurring gift. Event Donors.

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Communication Donor Guide Mail 52

ASU Lodestar Center

JULY 5, 2017

People have been giving to charity through time, money, or in kind gifts for centuries and beyond. Younger generations typically respond best to text messages, email and social media while older generations respond best to voice calls and direct mail (Lai, 2015). 2016, July 16). Retrieved March 03, 2017, from [link].

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Generation Donor Nonprofit Arizona 63

sgEngage

OCTOBER 17, 2023

The same goes for employer matching gift programs. Mainly, just try to figure out who may have fallen through the cracks and check in with them.” – Danielle Pollock, administrative assistant for advancement, Heritage Christian University 3. Additionally, look at which of your donors you haven’t heard from recently.

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Fundraising Donor Giving Campaign 119

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. It’s the specific change you’re asking the donor to help make with their gift. Clairification .

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Bookmarking Nonprofit Storytelling Social Media 98

NonProfit Hub

JUNE 15, 2021

Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida. . Encouraging a long-term approach built around the donor’s gift-making journey, she shared this wisdom: “Pay attention to when you’re targeted by for-profit brands. One and Done is Not a Strategy. We’re the same!

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