Bloomerang

NOVEMBER 21, 2024

What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Filter by date. What number of donors gave at end of year?

Calendar 110

Calendar Fundraising Gift Social Media 110

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). templates, including appeals, gift proposals, thank-you letters, and much more.

Fundraising 321

Fundraising Mail Donor Database 321

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Program 271

Program Giving Nonprofit Gift 271

sgEngage

NOVEMBER 13, 2024

Pair this with informative blog posts that dive deeper into specific sections of the report, offering valuable content that encourages readers to support your mission. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

Giving 329

Giving Fundraising Strategy Nonprofit 329

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

Donation 342

Donation Nonprofit Gift Donor 342

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

Fundraising 336

Fundraising Donation Donor Social Media 336

sgEngage

JANUARY 15, 2025

Recurring donors: Monthly donors have demonstrated a commitment to supporting your work, but your organization may live in the back of their minds. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. Nonprofits began to offer tribute gifts in the early 2000s.

Program 232

Program Giving Nonprofit Gift 232

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring. E-cards circa 2005!

Trend 238

Trend Fundraising Marketing Digital 238

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 129

Mail Retention Donor Practice 129

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 342

Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

JUNE 19, 2019

Multichannel donors support you in every way possible. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Email them. Thank them.

Donor 277

Donor Social Media Offline Gift 277

The Fundraising Authority

DECEMBER 4, 2020

This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Ask your board for a year-end gift. Why do you need it?

Fundraising 201

Fundraising Mail Gift Social Media 201

CauseVox

JANUARY 20, 2025

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money.

Retention 107

Retention Donor Strategy Social Media 107

Nonprofit Tech for Good

JANUARY 13, 2020

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. 2) Encourage to Volunteer.

Action 334

Action Donation Social Media Donor 334

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Do you have supporters who show up to every event? . If only it were as easy as putting a spell on a room of supporters to get them to give! . So how do you keep track of them?

Gift 136

Gift Teach Fundraising Donor 136

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. When you mobilize your biggest supporters first, your year-end fundraising efforts start off on the right foot. And, in doing so, there’s potential for your base of prospective supporters to grow.

Campaign 100

Campaign Giving Strategy Donor 100

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. Inform them about the real-life changes you are making with their support. Reports can include: Major Gifts Follow Up Report.

Relationship 244

Relationship Donor Management Sponsor 244

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 110

Mail Build Nonprofit Charity 110

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

Campaign 82

Campaign Fundraising Social Media Gift 82

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

Fundraising 235

Fundraising Practice Guide Campaign 235

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98

Mail Data Marketing Donor 98

The Fundraising Authority

DECEMBER 16, 2020

Your case for support (sometimes called your “case statement,” a term we will use interchangeably in this article) is one of the most important documents you can write for your non-profit. In this two part series, we’re going to take a look at how to write a strong and compelling case for support for your organization.

Profit 141

Profit Support Donor Proposal 141

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips 326

Tips Fundraising Management Nonprofit 326

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later. Hi, [ their name ].

Script 124

Script Gift Examples Phone 124

Bloomerang

NOVEMBER 10, 2023

This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations.

Gift 110

Gift Guide Raise Donor 110

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. They are known for their loyalty to the causes they support. They often prefer to support traditional, well-established organizations with a proven track record of impact.

Giving 241

Giving Generation North America Social Media 241

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

Gift 121

Gift Practice Donor Donation 121

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

Gift 129

Gift Database Donor Fund 129

Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. But when you DO ask for a gift, make it incredibly easy to complete. As nonprofit social media managers , we have to be thinking about conversions. Make the entire process frictionless.

Social Media 294

Social Media Donor Media Social 294

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services.

Virtual 254

Virtual Personal Fundraising Tips 254

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails. The aim is to keep sharing and inviting them to support the organization. 5) Engage new donors into an online stewardship email series.

Social Media 354

Social Media Donor Social Media 354

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process ( NextAfter ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ). Tribute Gifts. Matching Gifts.

Social Media 279

Social Media Stats Fundraising Media 279

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Supporters can simply scan your printed QR codes using their phone cameras, and theyll automatically receive a link to your online giving form. Step 2: Pick the giving avenues that work for you.

Mobile 105

Mobile Giving Guide Nonprofit 105

The Fundraising Authority

DECEMBER 8, 2020

Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. We meet new prospects, cultivate them , and then, when the time is right, ask them to support our organizations with monetary gifts.

Profit 207

Profit Donor Place Mail 207