Bloomerang

NOVEMBER 1, 2024

In Part 2 we got specific with 3 of 6 concrete strategies you can employ to meaningfully speak to the needs of today’s and tomorrow’s constituencies, while also meeting your own. Today we’ll finish the 3-part series with a look at strategies 4 – 6. Let’s take a look at these three key strategies.

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Tips Strategy Volunteer Donor 114

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Secure A Matching Gift Matching gifts are nonprofit gold.

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Campaign Giving Strategy Donor 103

Bloomerang

NOVEMBER 21, 2024

There’s so much you can do now to plan winning strategies for GivingTuesday and end of year. What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 110

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. Advanced Strategies for Maximizing Year End Gifts.

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The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

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Fundraising Homeless Mail Profit 240

sgEngage

NOVEMBER 13, 2024

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

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sgEngage

JANUARY 15, 2025

But what types of outreach should you use, and how do you outline a cohesive strategy? Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts. Acknowledgment Activities Acknowledging gifts and thanking every donor is the baseline of donor stewardship.

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Nonprofits Source

OCTOBER 14, 2024

From corporate matching gifts to employee volunteer programs and beyond, these initiatives not only provide significant financial benefits for nonprofits but also encourage a culture of generosity throughout. Organizational information, including contact details (mailing address, EIN, etc.)

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Team Giving Strategy Fundraising 52

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

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Donation Nonprofit Gift Donor 345

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. In 2024, what’s old is new again.

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Trend Fundraising Marketing Digital 242

The Fundraising Authority

DECEMBER 4, 2020

In my mind, the optimal time-frame for your year-end fundraising strategy is about 6 weeks – you spend the final two weeks in November laying the groundwork (building on the cultivation work you did all year) and then make your asks during the month of December. Here’s what you should do: Call your top donors to directly ask them for a gift.

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Fundraising Mail Gift Social Media 201

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable. Send updates.

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Donor Support Gift Advocacy 105

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Fundraising Online Nonprofit 342

Bloomerang

DECEMBER 20, 2024

If I take the time to make a monetary gift, offer community feedback, or even send along a useful article from an expert like you, I expect someone to react and interact with me. Something that reassures me my gift was appreciated, and did not fall into a black hole. If the donor gave a remarkable gift, give them a remarkable response.

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Charity Gift Donor Roles 109

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Tip #1: Personalize all appeals .

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Retention Communication Donor Strategy 119

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. Prospecting mailing.

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Calendar Organization Fundraising Develop 220

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

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Campaign Fundraising Social Media Donor 88

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Retention Help 131

Bloomerang

AUGUST 9, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fourth strategy. . Sadly, on average, one-time gifts have no monetary value at all. This is part four in a six-part series. Usually not enough.

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Donor Strategy Fundraising Gift 134

Nonprofit Tech for Good

JANUARY 13, 2020

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List.

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Action Donation Social Media Donor 337

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

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Strategy Fundraising Develop Nonprofit 132

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors.

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Donor Social Media Offline Gift 277

The Fundraising Authority

SEPTEMBER 22, 2022

Your nonprofit’s fundraising plan lays out the overall strategy for your fundraising activities, while your fundraising systems are the step-by-step process you follow each week, month and year to carry out that plan and meet your goals. The letter will be sent out in the mail on the following day. #4 4 – Put it On a Calendar.

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System Fundraising Create Nonprofit 354

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. If so, you’re probably dedicating your time and resources to the fundraising strategies designed to attract those donors. If not, how can I do so?”.

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Donor Strategy Create Gift 121

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. How many donors currently make gifts below that average?

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Analytics Strategy Fundraising Social Media 126

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . Per the Loyalty Barometer, 58% of consumers feel the most important way a brand can interact with them is through surprise offers and gifts. I can’t tell you how many gifts I’ve failed to follow through on because of one or more impediments in my way.

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Donor Strategy Relationship Retention 142

Bloomerang

APRIL 26, 2021

You must allocate human resources to strategically plan and implement development strategies. Both outright (annual and major gifts) and deferred (legacy gifts). It costs from 5 to 25 cents on the dollar to renew current donors and/or generate major, capital and legacy gifts from individuals. to raise $1).

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Trend Strategy Fundraising Giving 137

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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Statistics Fundraising Online Nonprofit 229

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Gone are the days of list acquisitions and swapping of mailing lists. Today, there are much more effective and cost-efficient strategies with higher returns.

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Social Media Donor Social Media 354

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. So why wouldn’t you incorporate soliciting donor-advised funds into your fundraising strategy?

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Relationship Donor Management Sponsor 245

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Gift Guide Raise Donor 111