sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization.

Digital 111

Digital Impact Report Marketing 111

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). templates, including appeals, gift proposals, thank-you letters, and much more.

Fundraising 321

Fundraising Mail Donor Database 321

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

Fundraising 109

Fundraising Donor Mail Professional 109

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Download the full Multichannel Fundraising Report.

Offline 219

Offline Donor Online Fundraising 219

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Then follow up with impact stories that show how their support has changed lives.

Campaign 88

Campaign Fundraising Social Media Donor 88

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

Retention 111

Retention Donor Strategy Social Media 111

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). bulk mail permits, rules and regulations, mail houses).

Fundraising 358

Fundraising Donation Donor Social Media 358

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable. Send updates.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

OCTOBER 11, 2024

This is where data and statistics come in, combined with a powerful image that tells a story. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. But when you DO ask for a gift, make it incredibly easy to complete. What will the impact be?

Social Media 298

Social Media Donor Media Social 298

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

Fundraising 246

Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors.

Donor 277

Donor Social Media Offline Gift 277

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 111

Mail Build Nonprofit Charity 111

Bloomerang

NOVEMBER 1, 2024

Most of the donor databases and CRMs today incorporate AI to an extent, and you can purchase add-ons from companies like Momentum for major gift fundraising or DonorSearch AI for predictive modeling. If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Humans are wired for stories.

Tips 114

Tips Strategy Volunteer Donor 114

Get Fully Funded

AUGUST 20, 2021

Because the letter didn’t include an inspiring story that touched donor’s hearts. Why You Need a Great Story. Humans are hardwired to respond to stories. Neuroscientists would tell you that the brain processes facts and stories differently. But stories have the opposite effect. What Are the 7 Basic Story Elements?

Story 118

Story Brain Storytelling Interview 118

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Secure A Matching Gift Matching gifts are nonprofit gold.

Campaign 103

Campaign Giving Strategy Donor 103

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Have a Robust Communications Plan.

Fundraising 352

Fundraising Tips Management Nonprofit 352

The Fundraising Authority

SEPTEMBER 22, 2022

Let me tell you a story. For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. The letter will be sent out in the mail on the following day. #4

System 354

System Fundraising Create Nonprofit 354

Allegiance Group

APRIL 3, 2025

While acquisition is critical, without retention those donors never become monthly, annual, planned or major gift donors. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. You dont always have to ask for a donation in a direct mail appeal letter.

Donor 52

Donor Tips Retention Mail 52

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 111

Gift Guide Raise Donor 111

Mashable Tech

APRIL 1, 2025

If you paid a scammer with a gift card Scammers going after gift cards is also something that happens fairly often and the method here is the same as above. The FTC recommends contacting the issuer of the gift card and telling them that your gift card was the victim of a scam. Do not delete any emails regarding the issue.

Giving 88

Giving FAQ Contact email 88

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Through marketing communications, nonprofits can educate donors about the opportunities to leave a legacy gift and the tax benefits for their loved ones.

email 109

email Giving Marketing Mail 109

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 81

Mail Channel Strategy Fundraising 81

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

Fundraising 111

Fundraising Guide Mail Donor 111

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. This hands-off approach often isn’t the best choice for nonprofits. .

Course 130

Course Fundraising Mail Analysis 130

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Third, it gives folks who are considering making a legacy gift with information to provide to their advisors. Donors who make major gifts .

Tips 133

Tips Fundraising Donor Mail 133

Pamela Grow

JANUARY 22, 2025

Things like focusing on the last 20 largest gifts. Things like accepting gifts from people, institutions, and corporations whose values dont align with yours. We are, as a species, addicted to story. But have you unknowingly rendered your stories ineffective with jargon and too much insider information? You get the drift.

Help 59

Help Storytelling Donor Mail 59

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

Donation 228

Donation Online Giving Digital 228

Greater Giving

NOVEMBER 18, 2024

Are you focusing on new donors, recurring gifts, or funding a specific project? Tell a Story That Inspires Action People give to people, not just causes. Show how donations make a difference with real stories and photos. Tie GivingTuesday into your bigger story—why this moment matters. Show Gratitude (A Lot!)

Campaign 52

Campaign Giving Social Media Donor 52

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Write directly to the donor and share a human story behind the mission. Write for the skimmer.

Mail 52

Mail Fundraising Donor email 52

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

Gift 122

Gift Video Donor Giving 122

Bloomerang

JANUARY 11, 2024

If you ask well, you may get one gift. If you thank well, you may get a lifetime of gifts. Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. Thank you kickstarts the relationship-building process.

Donor 122

Donor Tips Time Retention 122

Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

Fundraising 139

Fundraising Donor Social Media Donation 139

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

Donor 134

Donor Strategy Retention Help 134

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. So, how do you set a second gift strategy? Do I want to cultivate first-time donors with direct mail? If not, how can I do so?”.

Donor 122

Donor Strategy Create Gift 122

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

Retention 130

Retention Donor Nonprofit Gift 130

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift. Pair online and offline fundraising strategies.

Mobile 105

Mobile Giving Guide Nonprofit 105