sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 83

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! I teach my clients that offering warm touches – the little things that warm a donor’s heart and make them feel good – are THE BEST donor retention strategies to keep people giving. And the good news is that increasing donor retention isn’t that hard.

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Retention Donor Strategy Newsletter 98

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

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Donation Gift Retention Philanthropy 344

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [

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Statistics Online Fundraising Benchmark 228

The NonProfit Times

JULY 17, 2024

The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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Stream Gift Data South Carolina 64

Qgiv

AUGUST 26, 2021

Whether developing fundraising strategies, creating donor retention programs, launching humanitarian outreaches on the other side of the world, or implementing marketing and assimilation strategies to grow a local church, Darrell’s passion is to help clients achieve their goals and fulfill their mission. . What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 98

The NonProfit Times

NOVEMBER 20, 2024

Levey Philanthropy professionals who work on behalf of hospitals listed major donor development, retention and upgrades and refilling the donor pipeline as their top three fundraising priorities, according to a new study. Image from Digitalhealthstrategies.com By Richard H. Overall, the percentage of online donors rose to 16.1%

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Philanthropy Professional Tech Donor 52

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 93

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Retention Donor Online Rate 74

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

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Gift Donor Time Mail 70

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Ratio Nonprofit 88

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? If you ask well, you may get one gift. If you thank well, you may get a lifetime of gifts.

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Donor Time Tips Retention 89

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Call your new donors. .

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Retention Practice Donor Time 82

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Help Retention 103

sgEngage

OCTOBER 4, 2024

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. As a result, they got their names and addresses on several organizations’ mailing lists. Those mailing lists have been sold and passed around.

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Metrics Giving Gift Retention 82

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Send an email or social media response, whichever directly corresponds to the channel used for giving, which both acknowledges the gift and shows an immediate effect. Download Now!

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Technique Retention Donor Online 201

Achieve

SEPTEMBER 8, 2023

Matching gift programs empower companies to support their employees’ philanthropic interests by matching their donations. Yet, according to Double the Donation , billions of dollars in eligible gifts go unmatched each year, mainly because donors aren’t unaware that their employers offer these programs. Sounds too good to be true?

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FAQ Gift Strategy Policy 52

CauseVox

SEPTEMBER 20, 2024

A well-executed thank you is a reminder of why they supported you in the first place and creates lasting feelings of goodwill, which certainly extends to when you are ready to ask for another gift or when year-end comes around. Retains Existing Donors Thanking donors is actually an excellent donor retention strategy.

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Donor Award Mail Gift 93

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

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Blackbaud Analytics Retention Channel 87

Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. Matching gift integrations A type of integration that can help you raise more money is a matching gift integration. The best part?

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Work Fundraising Mail Integration 122

Pamela Grow

APRIL 10, 2024

But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.” Take it from Jody-Joy O’Keefe of Bethany Health.

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Stream Create Newsletter Retention 59

The Modern Nonprofit

SEPTEMBER 27, 2024

If you have VIP donors, you can go the extra mile and follow up with a special gift (like an exclusive party, workshop, or webinar) or a personal phone call from the board. Add new donors to your mailing list Make sure your #GivingTuesday donors make it onto your mailing list! Show your appreciation creatively.

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Donor Volunteer Survey Spam 98

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Mail Social Media Raise 190

Qgiv

SEPTEMBER 25, 2024

Giving preferences have changed in the last few years since the COVID-19 pandemic, and fundraisers are facing challenges, like overall donor numbers being down and donor retention rates also being at a low. Double the Donation reports that 65% of Fortune 500 companies provide a matching gift program as a benefit to their employers!

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Generation Report Giving Gift 52

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. So, how do you set a second gift strategy? Do I want to cultivate first-time donors with direct mail? If not, how can I do so?”.

Donor 94

Donor Strategy Create ROI 94

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 83

EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. Here’s what they said.

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Donation Donor Advocacy Gift 159

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Analysis Mail 130

The NonProfit Times

JUNE 19, 2024

This can look like leaning into cultivation and lapsed recapture to drive retention and reactivation rates. Test Wealthier Carrier Routes If your hospital is mailing into smaller regions, try testing small panels of carrier routes in wealthy ZIP codes. The current limitations don’t mean you should cut acquisition completely.

Donor 52

Donor Dallas Texas Test 52

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Especially if you begin with prompt, personal thank you calls which, research shows , deliver a powerful punch when it comes to increasing subsequent donor retention and gift size.

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Phone Donor Mail Charity 76

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Direct mail. Enable recurring gifts Invite donors to become recurring supporters by offering a monthly donation option on your donation page.

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Ideas Online Guide Fundraising 95