Nonprofit Tech for Good

APRIL 15, 2020

As a result, securing more monthly donor revenue is a high priority for nonprofits. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Donation Practice Nonprofit Paypal 363

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. Advanced Strategies for Maximizing Year End Gifts.

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Fundraising Mail Calendar Gift 247

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

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Fundraising Donor Mail Professional 109

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. As a result, organizations can wind up having insufficient cash on hand to function optimally during the down months. 1) Increased Revenue.

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Donation Nonprofit Gift Donor 345

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Retention Donor Strategy Social Media 109

Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Except, there aren’t many donations coming through.

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email Fundraising Rate Donation 118

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Your Website: According to NextAfter , a pop-up on your one-time donation page can result in a 64% increase in monthly donations.

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size.

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Donation Giving Nonprofit Donor 345

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Your CRM can help you to filter for anyone who has a lot of activity in their constituent record.

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. What you expect the end result to be. Reports can include: Major Gifts Follow Up Report.

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Relationship Donor Management Sponsor 245

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!).

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Mail Results Benchmark United States 88

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% Bonterra ] 33% of online donors give tribute gifts to family and friends. per visitor.[

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Statistics Fundraising Online Nonprofit 229

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . If you’re new to these fundraising channels or looking to improve your organization’s results, we’ve pulled together some resources to get you moving toward industry best-practices. Direct Mail.

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Mail Channel email Fundraising 94

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later. Hi, [ their name ].

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Script Gift Examples Phone 124

Network for Good

OCTOBER 14, 2020

Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. For a variety of reasons, some people just prefer to mail in a check. 7) Pair Your Thank You With Year-End Campaign Final Results. Still need to get out your year-end appeal?

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Results Strategy Mail Campaign 98

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process ( NextAfter ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ). Tribute Gifts. Matching Gifts.

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Social Media Stats Fundraising Media 279

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? There is a lot to figure out to ensure you send your appeal as efficiently and cheaply as possible, AND that it gets the results you’re looking for.

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Results Nonprofit Mail Money 98

Nonprofit Tech for Good

NOVEMBER 8, 2018

7) 33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%) , birthdays (25%) , and religious holidays (10%). That said, very few organizations actively promote tribute giving and doing so would likely a result a steady revenue stream. Baby Boomers are most likely to give tribute gifts at 41%.

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Trend Global South America Giving 249

Nonprofit Tech for Good

OCTOBER 22, 2020

As a result, many are witnessing stagnant yearly returns or, even more alarmingly, consistent declines. Gone are the days of list acquisitions and swapping of mailing lists. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails.

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Social Media Donor Social Media 354

The Fundraising Authority

SEPTEMBER 22, 2022

And it resulted in stress, worry, and constant staff turnover. For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. In short, this nonprofit lacked fundraising systems.

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System Fundraising Create Nonprofit 354

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Gift Donor Time Nonprofit 97

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Does an AI-driven approach result in more or less revenue than a more manual approach?

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Course Fundraising Mail Analysis 130

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Nonprofit Donation 98

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Secure A Matching Gift Matching gifts are nonprofit gold.

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Campaign Giving Strategy Donor 101

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Tips Fundraising Management Nonprofit 330

sgEngage

DECEMBER 20, 2024

Today, we continue using this spreadsheet to collaborate in biweekly meetings that include major stakeholders: our Chief Administrative Officer, Director of Development, Direct Mail Consultant, and yours truly as Database Manager, the one spearheading our efforts. This often leads to interesting possibilities for greater efficiency.

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Software Fundraising Database Blackbaud 97

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing.

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Fundraising Guide Mail Gift 111

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. If you feel you get too many gifts a day to do this, reconsider.

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Action Donor Fundraising Tips 133

Allegiance Group

APRIL 3, 2025

While acquisition is critical, without retention those donors never become monthly, annual, planned or major gift donors. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. You dont always have to ask for a donation in a direct mail appeal letter.

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Donor Tips Retention Mail 52

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Send mission impact videos.

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Donor Strategy Retention Help 133

Allegiance Group

MARCH 20, 2025

How often have you asked yourself, How can my organization improve its fundraising campaign results? One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods.

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Mail Fundraising Donor email 52

Nonprofits Source

OCTOBER 14, 2024

From corporate matching gifts to employee volunteer programs and beyond, these initiatives not only provide significant financial benefits for nonprofits but also encourage a culture of generosity throughout. Organizational information, including contact details (mailing address, EIN, etc.)

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Team Giving Strategy Fundraising 52